Serving the common good with positive energy
Apart from being the core value, central philosophy, and action directive of Fubon, ‘positive energy’ is an action from and within each person and a force that can change society.
Fubon’s new 2018 branding campaign revolves around ‘Turning the World Positive.’ What strength are always at our side offering support and pulling for us, and what voices motivate us to bravely push forward? Positive energy resides in all of us, and by harnessing every drop of support, concern, passion, effort, happiness and courage we have, we can spread positive thinking and actions to all corners of Taiwan and make the world a better place. Have faith in positive energy, and join together in using it to turn the world around.