Intent on becoming one of Asia’s first-class financial institutions, Fubon Financial Holdings has the most complete portfolio of financial products and services in the industry, provided through a strong lineup of subsidiaries that includes Fubon Life, Taipei Fubon Bank, Fubon Bank (Hong Kong), Fubon Bank (China), Fubon Insurance, Fubon Securities and Fubon Asset Management. These subsidiaries ensure that Fubon delivers consistently strong results and remains a market leader. As of the end of 2021, Fubon Financial Holdings had unaudited total assets of NT$10.51 trillion, the second highest among financial holding companies. Unaudited after-tax net profit totaled NT$144.61 billion in 2021, with earnings per share of NT$12.49 that led the sector for the 13th consecutive year. In recognition of its strong performance, Fubon was selected to the Fortune Global 500 for a fourth straight year and to Brand Finance’s list of the “Top 500 most valuable global brands” for a second year in a row.
Fubon Financial Holdings has moved aggressively to expand its presence in Greater China and East Asia. In 2008, it acquired a stake in Xiamen Bank through Fubon Bank (Hong Kong) to become the first Taiwanese financial institution to own shares in a Chinese bank. That was followed by the establishment of Fubon Property & Casualty Insurance in 2010 and joint venture Founder Fubon Fund Management in 2011. In 2014, Fubon Financial Holdings and Taipei Fubon Bank formally acquired an 80% stake in First Sino Bank, which was later renamed Fubon Bank (China) and become a wholly owned subsidiary of Fubon Financial Holdings in 2016. At the end of 2015, meanwhile, Fubon Life bought a 48% stake in Hyundai Life Insurance, and then gained a controlling interest in the South Korean insurer in September 2018 and renamed it Fubon Hyundai Life. That stake was increased to 77% in June 2021 after Fubon Life completed a rights offering.
In late March 2021, Fubon Financial Holdings acquired more than 50% of Jih Sun Financial Holdings to strengthen its banking and securities businesses and expand its overall economic scale and strength. As the first merger of financial holding companies in Taiwan, it was a major milestone in the domestic financial sector. In the future, the company will continue to explore opportunities for cooperation as it moves toward its vision of emerging as a top Asian financial institution.
Fubon Financial Holdings has nurtured its presence in Taiwan for more than 60 years, and its new brand tagline – “Be positive All possible” – reflects its commitment to support those pursuing a better future with positive energy and an unrivaled array of financial services. Sustainability is also a top priority. A comprehensive “Fubon ESG Visioning Project” was launched in 2015, and it focused on four major ESG strategies in 2021 – decarbonization, digitalization, empowerment, and connection – that signaled Fubon’s determination to fulfill its sustainability vision.
The efforts made by Fubon Financial Holdings and its subsidiaries again earned widespread recognition internationally in 2021. Fubon was selected as a constituent of the Dow Jones Sustainability Indices’ top index, the DJSI World Index, for a fifth straight year and to the DJSI Emerging Markets Index for a sixth year running. It was also chosen as a constituent of the MSCI ESG Leaders Indexes for a fifth consecutive year, and received an “AA” MSCI ESG rating, up from an “A” rating a year earlier. These and other honors manifest Fubon’s resolve on sustainability and its emergence as a global benchmark for sustainability in its industry.