Our Vision and Commitment

After establishing Taiwan’s first private property insurance company in 1961, we have insisted on principles of integrity, sincerity, professionalism, and innovation. At a steady pace and by accurately discerning consumer needs, we make continual progress. Today, with a scope of business covering insurance, banking, securities, securities investment, investment trusts, life insurance, futures, venture capital, and asset management, we offer customers total financial solutions and have become one of the most dependable financial institutions in Taiwan.

On the road towards Asia, towards the world, and while engaging global competitors, we will continue to create more “Life Plus” for consumers upon our aim: Customer First.

Our Vision

To become the top Asian financial service brand, we are marching toward this goal step by step. The future belongs to those who dare to realize their dreams.

Our Commitment

To become a “positive energy” in the financial industry is our goal. Setting root in Taiwan and thinking globally; ethical practices and positive thinking; bringing Quality financial services in Taiwan style to the Asia market with unremitting enthusiasm and professionalism.

Being positive, views are broadened for professional progress, enabling Fubon to provide the most advanced financial services.

Being positive, minds are opened for seamless cooperation, enabling Fubon to recruit top financial talents.

Being positive, actions are aggressive for listening to needs , enabling Fubon to create new value for a quality life.

A positive energy drives Fubon towards its vision of a better future for customers.

Our Attributes

Honest and integral, practical and professional, sincere and helpful, aggressive and persistent. Visionary and progressive, fulfilling needs, discerning trends, capturing the future. Focused locally, thinking globally.