Sustainability Strategy
Initiatives
  • Increase green finance-related investment and the green loan portfolio and the underwriting of green bonds
  • Set standards for investing in or pulling out of high-carbon industries
  • Develop climate-and sustainability-related insurance products
  • Install energy-saving equipment and plan the purchase of green energy
  • Set science-based targets for emission reduction
  • 2021 Result
    2.335
    trillion
    Green finance
    2025 Goals:NT$2.45 trillion
  • 2021 Result
    30.8%
    Participation in green
    bond underwriting cases
    2025 Goals:34%
  • 2021 Result
    4.78
    billion
    Climate-related
    products and services
    2025 Goals: NT$7 billion
  • 2021 Result
    17%
    Carbon reduction
    compared to 2017 baseline
    2025 Goals:12%
  • Continue to refine and expand the setting of standards for allowing investment in or pulling investment out of climate-sensitive industries
  • 2021 Result
    2.335
    trillion
    Green finance
    2025 Goals:NT$2.45 trillion
  • 2021 Result
    30.8%
    Participation in green
    bond underwriting cases
    2025 Goals:34%
  • 2021 Result
    4.78
    billion
    Climate-related
    products and services
    2025 Goals: NT$7 billion
  • 2021 Result
    17%
    Carbon reduction
    compared to 2017 baseline
    2025 Goals:12%
  • Continue to refine and expand the setting of standards for allowing investment in or pulling investment out of climate-sensitive industries
Initiatives
  • Optimize the digital platforms for each product and service
  • Encourage digital cooperation among Fubon subsidiaries and enhance the customer experience
  • Simplify service processes and increase the percentage of product transactions that are done online
  • Adopt AI capabilities to make service more efficient
  • Expand data analytics to strengthen the customer relationship
  • Compile customer feedback regularly as a basis for better satisfying customers’ needs
  • Taipei Fubon Bank –
    Taiwan’s first digital platform
  • 2021 Result
    86.5%
    Customer satisfaction
    2025 Goals:90%
  • 2021 Result
    1.21
    million
    Fubon Life –
    No. of customers who
    applied for e-notifications
    2025 Goals:1.71million
  • 2021 Result
    72,000
    Fubon Life – e-policies
    and “e-terms and
    conditions policies” issued
    2025 Goals:150,000
  • 2021 Result
    2.34
    million
    Taipei Fubon Bank –
    No. of active digital
    platform accounts
    2025 Goals:3.81 million
  • 2021 Result
    68%
    Taipei Fubon Bank –
    Share of credit cards/
    personal loans/
    account openings
    processed online
    2025 Goals:90%
  • 2021 Result
    6.321
    million
    Fubon Insurance –
    e-policies and electronic
    compulsory auto liability
    insurance certificates issued
    2025 Goals:12.68million
  • 2021 Result
    80%
    Fubon Securities –
    Share of all active
    accounts using digital
    trading system
    2025 Goals:90%
  • Taipei Fubon Bank –
    Taiwan’s first digital platform
  • 2021 Result
    86.5%
    Customer satisfaction
    2025 Goals:90%
  • 2021 Result
    1.21
    million
    Fubon Life –
    No. of customers who
    applied for e-notifications
    2025 Goals:1.71million
  • 2021 Result
    72,000
    Fubon Life – e-policies
    and “e-terms and
    conditions policies” issued
    2025 Goals:150,000
  • 2021 Result
    2.34
    million
    Taipei Fubon Bank –
    No. of active digital
    platform accounts
    2025 Goals:3.81 million
  • 2021 Result
    68%
    Taipei Fubon Bank –
    Share of credit cards/
    personal loans/
    account openings
    processed online
    2025 Goals:90%
  • 2021 Result
    6.321
    million
    Fubon Insurance –
    e-policies and electronic
    compulsory auto liability
    insurance certificates issued
    2025 Goals:12.68million
  • 2021 Result
    80%
    Fubon Securities –
    Share of all active
    accounts using digital
    trading system
    2025 Goals:90%
Initiatives
  • Encourage employees to participate in employee engagement surveys and offer suggestions and feedback
  • Provide competitive salaries and benefits
  • Foster a workplace environment that helps retain talent
  • Plan friendly and health-related activities tailored to employees’ needs.
Employee Opinion Survey
  • 2021 Result
    75
    score
    Engagement
    2025 Goals:above 77 score
  • 2021 Result
    82%
    Participation rate
    2025 Goals:80%above
Employee participated in wellness and health-related activities
Employee participated in
wellness and health-related activities
  • 2021 Result
    67,000
    times
    Total
    2025 Goals:
    more than 110,000 times
  • 2021 Result
    4.3
    times
    Each employee participated
    2025 Goals:
    more than 7.2 times
  • 2021 Result
    Selected
    Taiwan High
    Compensation 100 Index
    2025 Goals:
    Continue to be selected
  • 2021 Result
    67,000
    times
    Total
    2025 Goals:
    more than 110,000 times
  • 2021 Result
    4.3
    times
    Each employee participated
    2025 Goals:
    more than 7.2 times
  • 2021 Result
    Selected
    Taiwan High
    Compensation 100 Index
    2025 Goals:
    Continue to be selected
Initiatives
  • Provide wide-ranging financial education
  • Sponsor art and cultural activities and cultivate talent
  • Organize and serve as the title sponsors of sports events
  • Expand financial and social services at the community level
  • Play the role of bringing together society’s resources
  • 2021 Result
    775,000
    times
    Education promotion
    2025 Goals:
    948,233 times
  • 2021 Result
    208,000
    times
    Health promotion
    2025 Goals:
    417,785 times
  • 2021 Result
    184,000
    people
    Care for the disadvantaged
    2025 Goals:
    215,614 people
  • 2021 Result
    33,000
    times
    Employee volunteerism
    2025 Goals:
    35,000 times
  • 2021 Result
    775,000
    times
    Education promotion
    2025 Goals:
    948,233 times
  • 2021 Result
    208,000
    times
    Health promotion
    2025 Goals:
    417,785 times
  • 2021 Result
    184,000
    people
    Care for the disadvantaged
    2025 Goals:
    215,614 people
  • 2021 Result
    33,000
    times
    Employee volunteerism
    2025 Goals:
    35,000 times
Chairman’s Message
Be positive All possible
Fubon: Leading the Way on Sustainability
In 2022, the COVID-19 pandemic reignited and Russia invaded Ukraine, causing major global economic uncertainty. The adverse effects of these events continue to simmer and exacerbate social divisions and geopolitical tensions. At the same time, the World Economic Forum’s Global Risks Report 2022 identified climate action failure, extreme weather, and biodiversity as the most severe long-term threats facing the world, and warned that risks such as livelihood crises, social cohesion erosion, and infectious diseases are already leading to societal scarring.
Faced with such complicated ESG (environmental, social and governance) issues, Fubon Financial Holdings has joined with its stakeholders to confront these challenges together and stride forward on the path to sustainability.
The company celebrated its 60th anniversary in 2021 and unveiled a new brand concept – Be positive, All possible – to reaffirm its commitment to supporting those pursuing a better future with positive energy and comprehensive financial services. It also crafted a fresh sustainability blueprint, themed “Run for Green,” that articulated four main ESG strategies – decarbonization, digitalization, empowerment, and connection – and set 2025 ESG goals. Guided by that blueprint, Fubon has launched a “Run for Green” ESG initiative covering both the financial and non-financial realms that has demonstrated the company’s intent to make its operations more sustainable and establish itself as one of Taiwan’s leaders on sustainability. Meanwhile, we achieved a major milestone in 2021, bringing about Taiwan’s first ever merger of domestic financial holding companies by acquiring Jih Sun Financial Holdings. The move should bolster Fubon’s banking and securities businesses and lead to greater synergies, contributing to an even broader array of financial department store services.
2021 was an outstanding year for Fubon Financial Holdings. It led the financial sector in profitability based on EPS for the 13th consecutive year, and its net income of NT$144.6 billion surpassed the NT$100 billion barrier for the first time in company history. Total assets exceeded NT$10 trillion, helping the company make the Fortune Global 500 for a fourth straight year, and it continued to shine on international sustainability indexes. Fubon was selected to the DJSI World Index for a fifth year in a row and to the DJSI Emerging Markets Index for a sixth straight year, while making the MSCI ESG Leaders Indexes for a fifth consecutive year. The Carbon Disclosure Project, meanwhile, has named Fubon to its “A” list and Supplier Engagement Leaderboard two years in a row, and Sustainalytics ranked it third in the global insurance industry in its ESG risk ratings. These many honors have encouraged and inspired Fubon to further enhance its sustainable practices and relentlessly pursue excellence in the field.
Looking back at 2021 when COVID-19 surged in Taiwan, Fubon Financial Holdings took several measures to support employees, customers, society, and the environment. In terms of employee care, we: (1) set up a “Fubon COVID-19 testing station,” enabling employees to go to work with peace of mind; (2) increased childbirth and childcare subsidies to encourage employees to have children; (3) added “notifiable infectious disease health insurance” to group insurance for employees; and (4) provided relief funds and subsidies to employees whose livelihoods were affected by the pandemic.
In terms of customer products and services, (1) Fubon Life rolled out the first notifiable infectious disease term health insurance plan and Fubon Insurance introduced “Epidemic Salary Payment Insurance” for employers and a policy covering individuals for infectious disease-related medical expenses; (2) Fubon Insurance gave customers a way to buy insurance safely with “Next2U” remote videoconference insurance services; (3) Fubon Life promoted loans on insurance policies to help policyholders get through financial difficulties; and (4) Taipei Fubon Bank provided sign language interpretation services to assist hard-of-hearing customers.
Several advances were also made to address climate change and move toward our low-carbon vision, including: (1) setting standards on investing in or pulling investment out of the high-emission power generation, coal mining, cement, petrochemical, and steel industries; (2) issuing our first TCFD (Task Force on Climate-related Financial Disclosures) Report; (3) establishing a Sustainable Finance Policy; (4) setting and submitting science-based targets (SBTs); (5) providing a wide range of sustainability-related products and services (such as Taipei Fubon Bank providing a sustainability-linked loan to Merry Electronics, Taipei Fubon Bank providing a green syndicated loan to YFY Inc., and Fubon issuing sustainability bonds and a Future Mobility ETF); and (6) encouraging sporting events to go green and creating a tie-in with four major marathons in Taiwan to plant 100,000 trees within five years.
The many action plans cited above, which we continue to optimize and strengthen, demonstrate our commitment to bringing about tangible change.
Since the 26th United National Climate Change Conference (COP26) in the United Kingdom in late 2021, the world has moved forward on net zero emissions, with several steps being taken in that direction. In 2022, Taiwan issued a “Pathway to Net-Zero Emissions in 2050” to align itself with the global trend toward net-zero goals as well as address the adverse impact of extreme weather and pressure on supply chains to reduce carbon. Fubon is prepared for the challenge. Beyond continuing action plans related to its four ESG strategies – decarbonization, digitalization, empowerment, and connection – it is participating in global initiatives to achieve net-zero goals, such as applying to join the RE100 and submitting SBTs.
We may in some ways be facing “the worst of times,” but it is also “the best of times” for opportunities, and we therefore should actively confront issues and engender positive change.
We may in some ways be facing “the worst of times,” but it is also “the best of times” for opportunities, and we therefore should actively confront issues and engender positive change. Whether dealing with turmoil or challenges, Fubon will stay true to its brand concept of “Be positive, All positive” and forge a stable environment founded on mutual trust as it leads society toward a common good and sustainable future.
Whether dealing with turmoil or challenges, Fubon will stay true to its brand concept of “Be positive, All positive” and forge a stable environment founded on mutual trust as it leads society toward a common good and sustainable future.