Fubon Financial

Fubon Financial Holdings and its subsidiaries launch Lunar New Year anti‑fraud efforts with the ‘Five Anti‑Fraud Guidelines’ to protect the public’s assets

Beware of AI-enabled scams! Fubon Financial Holdings successfully detected and removed 877 counterfeit cases throughout 2025, marking an increase of nearly 80% from the previous year. Analysis of the data reveals that almost 60% of these counterfeit cases utilized “social media” as the primary channel for fraud, employing AI deepfake technology to impersonate public figures and disseminate false investment information. Fubon Financial Holdings will continue to collaborate with its subsidiaries to implement various anti-fraud mechanisms, striving to create a safer financial environment for Taiwanese society. As the Lunar New Year approaches, the public is reminded to stay vigilant and adhere to the “Five Anti-Fraud Guidelines” to protect their hard-earned money.

To help the public identify and prevent fraud, Fubon Financial Holdings is promoting the “Five Anti‑Fraud Guidelines”: Do not answer unknown calls, do not click on suspicious links, do not listen to guaranteed profit claims, do not fear threats or intimidation, and do not provide personal information or passwords. The company urges everyone to stay alert and vigilant.”

According to observations from the Information Security Division of Fubon Financial Holdings, fraud techniques have undergone a notable shift. Social‑media impersonation schemes have surged to become the most prevalent type of scam, accounting for 59%. This is followed by phishing and fake app schemes (33%), which typically lure individuals to click links in text messages or emails and enter personal information. The remaining 8% includes other methods such as impersonation calls posing as bank employees and online shopping scams. With the widespread adoption of generative AI, the realism of scams has significantly increased.

Fubon Financial Holdings is continuously enhancing its cybersecurity defenses, committed to safeguarding the security of customer assets. The establishment of a group-level "Counterfeit Incident Response Team" aims to standardize processes and foster interdepartmental collaboration, integrating analyses of new types of fraud cases to anticipate potential threats. The group centers its operations around AI technology, implementing a comprehensive "24-hour detection and real-time reporting" mechanism. This proactive approach aims to identify unusual uses of brand trademarks and instances of image theft online. By collaborating with the government’s "Ministry of Digital Affairs Internet Fraud Reporting Inquiry Network," the group strives to effectively combat counterfeiting activities before any damage occurs.

Fubon Life: First in the life insurance industry to adopt the 165 anti‑fraud platform to safeguard customer assets

Fubon Life is committed to maintaining the frontline defense against fraud and is the first in the life insurance industry to introduce the Ministry of the Interior's National Police Agency 165 Anti-Fraud System Platform. For any customer visiting the counter to conduct cash flow-related transactions (such as applying for policy loans or policy cancellations), an online inquiry system can be used to instantly and accurately assess whether the customer is a potential fraud victim. Upon detecting any suspicious alerts, service personnel will immediately intensify monitoring efforts to safeguard customer assets.

In addition, Fubon Life has introduced a “Designated Contact Person” service. When policyholders reach age 65 or older and initiate policy cancellation, partial withdrawal, or policy loan requests, or even if under 65 but the transaction amount meets a specified threshold, the system will immediately notify the pre-designated emergency contact person for that policy. This enhances the protection of financial consumer rights and leverages third-party assistance to prevent fraud.

Taipei Fubon Bank: “Eagle Eye Instant Alert” helps protect customers from escalating fraud losses

Recently, there have been reports of fraud groups impersonating Taipei Fubon Bank and calling members of the public. The callers falsely claim that someone is using the individual’s ID to apply for a loan at a branch and then attempt to transfer the call to a prosecutor or police officer for an alleged “online investigation.” Even during the peak shopping periods of Double Eleven and Double Twelve, counterfeit customer service representatives from well-known e-commerce platforms deceive the public by citing reasons such as “system errors” or “payment failures”, enticing individuals to click on phishing websites or to provide payment information. Taipei Fubon Bank warns that these are fraudulent tactics. Please refrain from providing personal information or following instructions to disclose account details in order to prevent financial loss.

Currently, the Taipei Fubon Bank has launched the "Eagle Eye Instant Alert" financial care service which is designed as an immediate reporting mechanism for high-risk transactions. When customers request early termination of a time deposit, increase their designated transfer limits, or conduct large one time cash remittances or withdrawals, the system will automatically send SMS and email notifications to the pre‑designated contact person. If the designated contact person notices any irregularities, he can immediately alert the customer or contact Taipei Fubon Bank for verification, thereby strengthening asset protection.

Fubon Insurance: Beware of fake “Debt Protection Policy” and always call customer service representative for verification

Fubon Insurance is closely monitoring the protection of consumers’ financial rights and warns the public to be vigilant against a new type of scam involving fake ‘Debt Protection Policy’ insurance documents. Some individuals have reported receiving solicitations from scammers impersonating Fubon Insurance, falsely claiming that by paying a NT$30,000 processing fee, they can obtain a NT$1 million loan. Fubon Insurance clarified that the company does not offer any insurance product called a ‘Debt Protection Policy.’ The public is reminded to stay alert and avoid believing such claims. Customers may call the company’s 24‑hour toll‑free customer service hotline (0800‑009‑888) for verification.

Fubon Insurance not only provides comprehensive anti‑fraud information on its official website’s fraud‑prevention section but also includes fraud‑alert messages in electronic policy documents and claim‑notification text messages. The company further collaborates with various sectors to build a broad anti‑fraud network, launching initiatives such as digital anti‑fraud campaigns, agricultural‑insurance fraud‑prevention case sharing, and university‑level fraud‑prevention seminars. Fubon Insurance continues to invest resources to create a safe and trustworthy financial environment.

Fubon Securities: Multiple anti‑fraud measures to fully safeguard investors’ assets

Fubon Securities continues to advance its anti‑fraud initiatives in response to common investment scams in recent years, such as impersonated “guaranteed stock‑subscription wins,” fraudulent invitations to join investment LINE groups, and fabricated profit screenshots designed to induce additional investments. Through its official website, social media channels, and branches across Taiwan, the company is strengthening public awareness and reminding customers to stay vigilant. Fubon Securities urges investors to remain calm when receiving unsolicited investment invitations or unknown links. If in doubt, they should first call the 165 Anti‑Fraud Hotline for verification. In addition, the company has activated its official SMS short code “68588” to help customers identify authentic messages. Investors who receive suspicious notifications may also contact customer service at 0800‑088‑268 for confirmation. By working together, Fubon Securities aims to block fraudulent activities, protect investors’ assets, and ensure peace of mind for the year ahead.