Fubon Financial

Life Insurance, Bank, and Securities develop personalized Apps and property insurance implements AI facial recognition for policy applications

As consumers increasingly shift their wealth management behavior from physical branches to mobile‑ and computer‑centric digital channels, Fubon Financial Holdings and its subsidiaries have been leveraging technology to enhance and modernize their financial services, creating a more convenient and seamless digital wealth management experience. Fubon Life has launched a brand‑new App designed from a personalized policyholder perspective, allowing users to access four major service functions with just a single account. Taipei Fubon Bank leverages its mobile banking App, “Fubon+,” to integrate a wide range of cross‑financial services, positioning itself as a personal financial advisor that supports customers in their everyday lives. Fubon Securities has launched its next‑generation investment app, “Fubon AI PRO,” offering a one‑stop intelligent investment service. Fubon Insurance has also introduced an innovative service, “FacePass Express,” which combines online insurance enrollment with AI facial recognition, enabling customers to complete their risk‑protection planning more quickly and efficiently. Fubon continues to leverage new technologies to integrate its investment, protection, and asset‑management services, leading a new era of digital wealth management.

The all-new Fubon Life App elevates your insurance experience and paves the way to a smarter, happier life

Fubon Life has launched the all-new “Fubon Life App” to provide customers with insurance services accessible anytime, anywhere. Designed around user needs, it embodies the three core design principles of “Simplicity,” “Thoughtfulness,” and “Accompaniment” to redefine architecture and system interfaces. This comprehensive optimization of the user experience continues to advance toward personalization, intelligence, and interactivity, offering multiple application services around the clock without spatial or temporal constraints. Simultaneous “portable” to comprehensively enhance the user experience. It continues advancing toward personalization, intelligence, and interactivity, offering multiple application services around the clock without time or location constraints. The app also integrates the “Happiness More” service, fostering healthy habits through health knowledge and lifestyle interactions, making wellness an integral part of daily happiness.

For investment‑linked insurance policies that combine both protection and wealth management functions, policyholders can easily view the total aggregated policy value by logging into the Fubon Life App. The “Investment‑Linked Policy Overview” section also displays the most up‑to‑date rate of return, allowing users to quickly understand market movements and changes in asset performance. In addition, once trading authorization is enabled, users can carry out a variety of policy adjustments—such as switching investment allocations or partially terminating investments. They may also set target profit and stop‑loss thresholds. When the system detects that the rate of return has reached either the upper or lower limit, it automatically sends a notification, enabling more timely and responsive asset management.

Taipei Fubon Bank’s “Fubon+” redefines the digital banking experience and builds a smarter financial lifestyle ecosystem

Taipei Fubon Bank launched its new mobile banking App “Fubon+” at the end of 2024. With over 5.3 million users, it ranked second on Taiwan's App Store iOS free App download chart in 2025, trailing only ChatGPT, and successfully established a new smart financial ecosystem. Fubon+ centers on "simplicity, intuitive, and understanding” as its core principles, Fubon+ has evolved from traditional mobile banking into a ”Life Financial Advisor Platform." It integrates bank, insurance, and securities resources to offer over 200 features, including asset-liability analysis, spending insights, investment alerts, and cross-product management. Leveraging AI and big data technology, it delivers personalized financial information such as remittance reminders and foreign currency low-point notifications based on user needs, ensuring services are both timely and thoughtful.

In terms of financial security, Fubon+ incorporates an AI‑powered “Eagle Eye” fraud‑detection model that identifies abnormal transaction risks in advance. Together with the Account Security Center and FIDO mobile key, the App delivers multilayer protection to significantly enhance transaction safety. Looking ahead, Taipei Fubon Bank will continue connecting the broader Fubon ecosystem with external partners to expand the application scenarios of Fubon+, advancing toward the vision of “life is finance, and finance is life.”

Fubon Securities launches “Fubon AI PRO” to create a new smart investment experience

Fubon Securities launches its next-generation investment App “Fubon AI PRO,” centered on generative AI and cross-market integration. It incorporates an AI investment assistant that instantly analyzes market information and rapidly summarizes key points from investor conferences, helping investors stay informed about critical developments. Meanwhile, “Fubon AI PRO” introduces an AI anchor delivering daily pre-market highlights, along with personalized stock news and market summaries tailored to individual preferences, creating a customized smart investment observatory.

“Fubon AI PRO” consolidates market data, trading, and account management into a single platform, supporting operations across multiple markets including Taiwanese stocks, options, U.S. stocks, Japanese stocks, and Hong Kong stocks. It provides real-time quotes for overseas stocks, helping investors quickly grasp cross-market information. The App features over 10,000 customizable conditions for building personalized strategies, offering real-time intraday monitoring signals, post-market strategy-based stock selection, and multi-dimensional analysis. It integrates financial data and market sentiment insights to comprehensively enhance decision-making efficiency. The platform also incorporates highlights from “Wealth Invest Weekly” and educational comics and videos from “Fubon Investment Academy”, making it easy for beginners to get started.

Fubon Insurance enables AI facial recognition enrollment - Get insured in just 3 minutes

In response to the rapid evolution of consumer lifestyles and demands, Fubon Insurance continues to build a comprehensively upgraded digital insurance ecosystem. Integrating its official website, mobile platforms, and diverse cross-industry partnerships, the company offers online policy purchase, premium calculation, and renewal services for a wide range of insurance products, including travel insurance, auto insurance, and pet insurance. It supports multiple payment methods, such as credit cards and mobile payments, enabling consumers to effortlessly arrange their coverage anytime, anywhere, and experience a fast, transparent, and highly flexible insurance process.

Fubon Insurance has also taken the lead in the industry by launching the pioneering AI facial recognition insurance service “FacePass Express.” Policyholders can complete identity verification and online signing using only their mobile devices, finalizing coverage in as little as three minutes. This revolutionizes traditional paper-based processes, delivering a new insurance experience that combines efficiency with security. Fubon Insurance also embodies the spirit of inclusive finance by extending services to foreign nationals, safeguarding customer data with international-grade security standards like ISO 27001, ensuring complete peace of mind throughout the process. Moving forward, Fubon Insurance will continue deepening its digital transformation to deliver innovative, thoughtful, and trustworthy services, accompanying people through every stage of life's journey.

Fubon Convenient Digital Financial Services:
Fubon Life New APP Download:
https://www.fubon.com/life/edmprod/app-promotion/redirect.html
Taipei Fubon Mobil Banking Website:
https://fubonapp.taipeifubon.com.tw/
Fubon Securities ”Fubon AI Pro” Download:
https://www.fubon.com/securities/aipro/index.html
Fubon Insurance APP Download:
https://www.fubon.com/insurance/b2c/content/app/index.html