The Strongest Supporter of Sports!
Fubon Financial Holdings and its subsidiaries won 11 sports activity awards, ranking first among all corporate participants
At the 2025 Sports Activity Awards Ceremony held today (9th) by the Ministry of Sports, Fubon Financial Holdings and its subsidiaries received a total of 11 awards—ranking first among all corporate participants. Fubon Financial Holdings was honored with the “Sponsorship Category-Gold Award”, the “Sponsorship Category-Long‑term Sponsorship Award”, and the “Promotion Category-Gold Award”. Fubon Life, Taipei Fubon Bank, Fubon Insurance, and Fubon Securities also received both the “Sponsorship Category-Gold Award” and the “Sponsorship Category-Long‑term Sponsorship Award”. Fubon has long supported and actively advanced the development of sports in Taiwan, embodying the brand spirit of “Be positive All possible” and demonstrating its strong commitment to corporate sustainability and social responsibility.
Richard M. Tsai, Chairman of Fubon Financial Holdings, expressed his deep gratitude for the Ministry of Sports’ recognition. Fubon Financial Holdings has received the “Sports Activity Awards” for 17 consecutive years and is one of the financial institutions in Taiwan with the highest number of “Sports Enterprise Certifications.” To further expand its support for sports and sustainable development, Fubon will become the first financial institution in 2025 to voluntarily use carbon credits to offset emissions for a major marathon event. At the same time, through the Fubon “United in purpose™” charitable platform, we are actively training employees to serve as running guides for the visually impaired or as event volunteers—demonstrating our commitment to supporting sports through both corporate initiatives and employee actions.
Looking ahead, Fubon will continue to uphold its support and commitment to sports by actively managing the Fubon Braves basketball team and the Fubon Guardians baseball team, while also serving as a strong pillar for the athletes of the “Fubon Dream Team.” At the same time, we remain dedicated to fostering the “inheritance and cultivation” of sports, demonstrating our firm determination to promote athletics through sustained corporate engagement.
Fubon Financial Holdings has won three awards for the fourth consecutive year, strengthening Taiwan’s sports development through positive impact
Fubon Financial Holdings has, for four consecutive years, simultaneously received three awards—the Sponsorship Category–Gold Award, the Sponsorship Category–Long‑Term Sponsorship Award, and the Promotion Category–Gold Award. Fubon has sponsored the Taipei Marathon since 2009, marking 17 consecutive years of partnership, during which it has collaborated closely with the organizers to promote a greener and more sustainable event. Since 2015, Fubon has also supported weightlifting champion Kuo Hsing-Chun for 11 consecutive years, accompanying her journey from world champion to an inspirational role model for the next generation. Additionally, Fubon has supported the Fubon Bulls since 1993 for an impressive 33 consecutive years, contributing to the growth of Taiwan’s national sport and nurturing a robust baseball talent pool. Fubon Financial Holdings will continue leveraging its corporate influence to strengthen and support the long-term development of sports in Taiwan.
Fubon Life strongly supports a friendly and diverse sports environment, actively practicing sports equality
Fubon Life strongly supports a friendly and diverse sports environment by continuously sponsoring major events, individual athletes, and the Group’s professional teams. The company has been the title sponsor of the Kaohsiung Fubon Marathon for six consecutive editions, promoting sports equality by enabling wheelchair and visually impaired runners to share the same city course. Fubon Life has also marked its 10th year as the title sponsor of the University Basketball Association (UBA), helping elevate championship events—and wheelchair basketball—to the grand stage of the Taipei Arena. In addition, Fubon Life proudly supports Hsu Le, “the women’s 100m hurdles world record holder in the deaf sports category”, providing four years of university training funding and coordinated medical resources. This support helped her prepare for the 2025 Tokyo Deaflympics, where she went on to achieve an outstanding silver medal in the 100m hurdles.
Taipei Fubon Bank integrates finance and sports, empowering Taiwan’s athletic growth on the global stage
Taipei Fubon Bank has sponsored the “Taipei Fubon Braves” basketball team for eleven consecutive years, supporting the team’s participation in the East Asia Super League season. The bank has also sponsored the Taiwan Professional Golfers’ Association (TPGA) for ten consecutive years, backing the TPGA Tour and fostering the development of emerging golf talents. At the same time, the bank actively promotes the integration of finance and sports by establishing Fubon Guardians– and Fubon Braves–themed branches, and by hosting the Little Fubon Financial Camp featuring interactive sessions with star athletes to help cultivate financial literacy among young people. This year, the bank further launched Taiwan’s first dual‑league co-branded sports credit card, the Fubon Guardians×Fubon Braves Card, creating a comprehensive sports lifestyle ecosystem. Looking ahead, Taipei Fubon Bank will continue to support the diverse development of sports through innovative initiatives, strengthening industry competitiveness and helping propel Taiwan’s sports sector onto the international stage.
Fubon Insurance strongly supports the development of sports, ensuring the safety of all participants in athletic activities
Fubon Insurance is committed to advancing the development of sports in Taiwan, working to enhance the nation’s sporting culture while providing stronger protection for all participants. The company has long sponsored a wide range of sporting events and supported outstanding athletes. This year, its long-term sponsorship of professional golfer Pan Cheng‑Tsung, the Fubon Guardians baseball team, and the Taipei Fubon Braves basketball team earned Fubon Insurance both the Sponsorship Category–Gold Award and the Sponsorship Category–Long‑Term Sponsorship Award. Leveraging its insurance expertise, Fubon Insurance is dedicated to safeguarding public sports participation by continuously developing diversified products for activities such as road running, hiking, and marine sports, helping to reduce sports‑related risks. At the same time, the company encourages employees to incorporate exercise into their daily lives through regular fitness routines and walking programs supported by an online sports platform. This commitment to building a healthy workplace has once again earned Fubon Insurance recognition through the “Sports Enterprise Certification.”
Fubon Securities won two awards and strongly supported Taiwan's sports development
Fubon Securities has long dedicated resources to supporting the development of sports in Taiwan, actively sponsoring professional baseball and basketball teams as well as numerous outstanding athletes. This demonstrates the company’s deep commitment and long‑standing care for the sports industry. Beyond supporting major sporting events, Fubon Securities also engages at the grassroots level, nurturing emerging talents and contributing positive momentum to Taiwan’s athletic community. Through years of continuous effort, Fubon Securities has been recognized at the “2025 Sports Activity Awards” with both the Sponsorship Category–Gold Award and the Sponsorship Category–Long‑Term Sponsorship Award, affirming the company’s substantial contributions to advancing sports culture in Taiwan. Looking ahead, Fubon Securities will continue to embrace the spirit of “Creating Impact Through Action,” encouraging public participation in healthy sports, supporting local professional leagues, and uniting community strength to promote positive social progress.