"The Fubon Run For Green™ Public Online Running" has Officially Commenced
Brands in food, clothing, exercise, and transportation are committed to supporting runners and advocating for sustainable athletic practices
In response to Earth Day, Fubon Financial Holdings is excited to announce the highly anticipated return of Taiwan's largest marathon, 'The Fubon Run For Green™ Public Online Running'! Launched in 2024, this event has garnered significant praise from running aficionados. This year, we are partnering with our sustainability ally GARMIN to present the 'Fubon Run For Green™ x GARMIN Xiangshan Light Trail Running', while also collaborating with esteemed brands in the sectors of food, clothing, exercise, and transportation to enhance support for runners and advocate for environmental sustainability. Furthermore, on the 22nd, Fubon Financial Holdings unveiled the first segment of a brand story video featuring Tsai Chih-Hao, Executive Director of the Taiwan Reforestation Association, entitled 'The Tree Planter', which highlights the positive effects of the Run For Green™ initiative on ecological restoration.
In celebration of Earth Day, Fubon Financial Holdings has announced the launch of the largest marathon in Taiwan, 'The Fubon Run For Green™ Public Online Running.' Participants can upload their running data through wearable devices such as GARMIN or popular running apps like Strava, and upon completing a total of 40 kilometers, they will receive a tree planted by Fubon in their name. Last year, the event attracted nearly 29,000 participants, resulting in the planting of over 66,000 trees, marking a fourfold increase in collecting saplings as compared to 2023. This year's event has expanded its collaboration with various sustainable partners, including renowned brands such as Uber Eats, adidas, GARMIN, and Gogoro, offering additional rewards in the areas of food, clothing, exercise, and transportation to runners who meet their mileage goals.
By participating in 'The Fubon Run For Green™ Public Online Running', individuals can achieve specific goals for a chance to win prizes including a Gogoro VIVA ME (GF2XT), the newest GARMIN Forerunner heart rate monitor, or professional-grade adidas running shoes. In addition, team registrations are now open for 'The Fubon Run For Green™ Public Online Running', with Uber Eats offering 10 discount codes (providing a NT$600 discount on orders over NT$699 for two food delivery/pickup transactions) as prizes for the top-ranking teams (for further details, please visit the event's official website). The first phase of 'The Fubon Run For Green™ Public Online Running' will take place from now until June 30, and we warmly invite you to enthusiastically register as a group to support environmental sustainability through exercise.
Moreover, the day before Earth Day (April 20), Fubon Financial Holdings collaborated with sustainable partner GARMIN to host the 'Fubon Run For Green™ x GARMIN Xiangshan Light Trail Running', which invites runners to experience running in the forest. The event featured professional coaches from the GARMIN Run Club (GRC) who provided pacing support and included interactive activities to educate the 300 runners on the 6R principles of waste reduction which contributed to a more impactful experience.
Since 2021, Fubon Financial Holdings has led Taiwanese enterprises in integrating sports with sustainability through the Run For Green™ initiative, which encompasses four major marathons and designated events. For every 40 kilometers completed, Fubon plants a tree on behalf of the runner. Last year, Fubon introduced 'The Fubon Run For Green™ Public Online Running', encouraging the public to accumulate their daily running distances to collect saplings. By the end of last year, over 300,000 participants had joined, resulting in the collection of more than 100,000 saplings, thereby achieving Fubon's commitment to plant 100,000 trees in Taiwan within five years ahead of schedule.
On Earth Day, Fubon Financial Holdings introduced the brand story video entitled 'The Tree Planter', which features Tsai Chih-Hao, the Executive Director of the Taiwan Reforestation Association. In this video, Executive Director Tsai carefully selects the sites and species for tree planting, taking into account environmental factors and the characteristics of the trees. This initiative is part of the Fubon Run For Green™ program, aimed at restoring Taiwan's native species and encouraging coastal afforestation to safeguard green borders and marine biodiversity. This marks the inaugural piece of Fubon Financial Holdings' 'Brand Story Series,' showcasing the commitment and positive social impact of Fubon through the real-life stories of six individuals from various fields, continuously fostering a positive cycle of goodwill.
Looking ahead, Fubon Financial Holdings will continue to leverage its corporate influence, adhering to the brand spirit of 'Be positive All possible', and combining both financial and non-financial strengths to collaborate with partners across various sectors to create a better sustainable future!
The website for “The Fubon Run For Green™ Public Online Running”: https://pse.is/7fgyrf
The website for “Tsai Chih-Hao, Executive Director of the Taiwan Reforestation Association-The Tree Planter”: https://youtu.be/6pHKvW83IiQ