Fubon Financial Holdings, along with its Subsidiaries, is Leveraging Technology to Enhance Financial Services and Create Convenient Digital Solutions
We were Acknowledged with Three Awards at The Asset Triple A Digital Awards
The well-known financial media outlet, The Asset, recently announced the winners of the 2025 Asset Triple A Digital Awards. Fubon Financial Holdings received the Best Risk Management Project, its subsidiary Fubon Life won the Best Digital Insurance Experience, and Taipei Fubon Bank was honored with the Best API Project. This recognition highlights Fubon Financial Holdings and its subsidiaries' commitment to digital innovation and service excellence on an international level.
Richard M. Tsai, Chairman of Fubon Financial Holdings, stated that Fubon Financial Holdings and its subsidiaries are committed to enhancing the financial service experience for consumers. By leveraging technology, they aim to drive financial innovation and explore various Fintech initiatives to integrate these advancements into everyday life. The recent recognition at The Asset Triple A Digital Awards serves as an affirmation of Fubon Financial Holdings and its subsidiaries' dedication to advancing innovative digital financial services.
In Pursuit of New Opportunities in the Realm of Financial Technology, Fubon Financial Holdings is Utilizing AI to Foster Innovation and Shape the Future Landscape of Digital Insurance
Fubon Financial Holdings is actively promoting the use of innovative technologies, including artificial intelligence (AI) and machine learning (ML). Their effective application of AI models has optimized the digital insurance experience, enhanced customer engagement and the online auto insurance application process which has led to their recognition as the "Best Risk Management Project." As the electric vehicle market experiences rapid growth, the number of vehicle owners purchasing insurance online is also steadily increasing. In light of this trend, Fubon Financial Holdings is quickly establishing its presence in this sector by creating a risk scoring model tailored for electric vehicles which allows for accurate identification of online insurance customers. At the same time, the application of a vehicle insurance loss prediction model enables the early identification of customers who are at a heightened risk of attrition. This facilitates the use of tailored communication and policy assessment initiatives, which enhance the management of online insurance customers through personalized and interactive marketing efforts. By leveraging data-driven strategies, the company is able to effectively reduce customer attrition rates and further improve customer satisfaction and engagement levels. This holistic enhancement of risk management practices marks the beginning of a transformative journey in the realm of digital insurance.
Fubon Financial Holdings is dedicated to utilizing data and technology to promote business expansion. The company consistently allocates resources to keep up with cutting-edge AI technologies and to develop data analysis platforms that improve computational performance. Furthermore, it strengthens the exchange of experiences and collaborative learning among its subsidiaries through the hosting of diverse events and internal contests. In addition, through continuous testing, we optimize model performance to enhance stability and accuracy. This ongoing effort strengthens the breadth and depth of data application. The award not only recognizes Fubon Financial Holdings’ excellence and innovation in risk management but also highlights its commitment to advancing into a new technological era in the age of AI.
Fubon Life is Upgrading its Digital Transformation by Combining AI Technology with Digital Innovation to Enhance Service Experience
Fubon Life is promoting digital innovation with the "MID Technology Application Project" and the "Comprehensive Intelligent Digital Customer Service Project," which received the "Best Digital Insurance Experience". Embracing innovative thinking, Fubon Life continues to enhance the convenience of its financial services. Through the MID digital application, the company has streamlined processes for new contracts, policy changes, online insurance services, and identity verification via 080 calls. This approach transcends time and space limitations, with nearly 12,000 individuals utilizing self-service options each month to improve service efficiency. Additionally, a robust identity verification mechanism is in place to safeguard customers' personal data. The digital operations also contribute to environmental sustainability, promoting a low-carbon lifestyle in collaboration with policyholders. Through its WEB/APP platform, Fubon Life provides a variety of self-service features, such as policy integration reviews, changes, loan services, online payments, and policy inquiries. The company has also implemented an AI-driven text customer service chatbot that operates around the clock, enabling policyholders to simply type in their questions and receive responses to frequently asked queries. This engaging dialogue allows customers to access detailed information about their policies. In the future, Fubon Life aims to further develop a more convenient and uninterrupted financial insurance service experience, driven by customer demands.
The Intelligent Monitoring Platform of Taipei Fubon Bank has Received International Recognition for its Precise Forecasting and Real-time Monitoring Capabilities
The Logistics Information Department of Taipei Fubon Bank has independently developed an "Intelligent Monitoring Platform" that utilizes data modeling and machine learning techniques. This platform establishes precise monitoring and verification mechanisms, ensuring the stable operation of the bank's core information systems. It has successfully enhanced the bank's ability to monitor nighttime batch operations, earning the award of "Best API Project" and securing a new patent in 2024, thereby demonstrating exceptional capabilities in financial technology.
The “Intelligent Monitoring Platform” utilizes innovative technology and integrates an internal real-time communication system to automatically disseminate monitoring information. This enables system administrators to promptly grasp the situation, expedite the handling of anomalies, and enhance operational efficiency. Moreover, the platform has the ability to estimate the operational and completion times based on the specific circumstances and cycles of different batches, which aids system administrators in making more accurate assessments of system status and in lowering the costs typically incurred from manual reporting. Taipei Fubon Bank plans to deepen its engagement with Fintech in the future, emphasizing the implementation of intelligent monitoring technologies. This strategy is designed to bolster the security and efficiency of financial services, ensuring a more reliable digital financial experience for customers.