Fubon Financial Holdings and Fubon Sports & Entertainment have been Awarded the "Exercise Enterprise Certification Mark" for Four Consecutive Years
Building a Healthy Workplace and Supporting Sports Development with the Brand Spirit of "Be positive All possibleTM”
Fubon Financial Holdings and its subsidiary, Fubon Sports & Entertainment, have both been awarded the "Exercise Enterprise Certification Mark" by the Sports Administration of the Ministry of Education for the fourth time which have demonstrated Fubon’s high level of support for sports. Fubon Financial Holdings’ four subsidiaries, Fubon Life, Taipei Fubon Bank, Fubon Insurance and Fubon Securities, have been awarded the "Exercise Enterprise Certification Mark" for three times in 2022, making Fubon one of the financial institutions with the most number of "Exercise Enterprise Certification Mark" in Taiwan with a total of six companies being certified.
In order to encourage enterprises to actively promote the establishment of regular exercise habits for employees and realize the corporate social responsibility of caring for employees, Sports Administration of the Ministry of Education has been promoting the "Exercise Enterprise Certification Mark" since 2016 and each certification will have a validity period of three years starting from 2019. Fubon Financial Holdings and Fubon Sports & Entertainment have both been awarded since the first term, and Fubon currently holds six of the valid certifications (Fubon Life, Taipei Fubon Bank, Fubon Insurance, Fubon Securities: year 2022 to year 2024; Fubon Financial Holdings and Fubon Sports & Entertainment: year 2023 to year 2025), which shows that Fubon's dedication to the promotion of sports in Taiwan has been highly recognized.
Richard M. Tsai, Chairman of Fubon Financial Holdings, said that Fubon Financial Holdings’ vision is "to become a first-class financial institution in Asia". With the brand spirit of "Be positive All possible™", Fubon Financial Holdings is committed to fulfilling its corporate social responsibility and implementing sustainable operations. In 2021, Fubon Financial Holdings has planned four major strategies of "decarbonization, digitalization, empowerment and connection” as its vision for sustainability, and "Creating a Friendly and Healthy Workplace" is one of the projects covered by the "empowerment" strategy. In addition to creating a harmonious atmosphere of diversity, respect, and communication in the workplace, Fubon also actively encourages employees to participate in friendly and healthy activities by setting up employee sports center, organizing basketball games and mountain climbing activities and regularly organizing family sports day with various companies in the group to create a healthy and safe workplace environment for employees.
Fubon Financial Holdings and its subsidiaries are also committed to promoting healthy sports and have been supporting the development of the domestic sports for a long time. With an annual investment of more than NT$500 million, Fubon Financial Holdings not only owns the Fubon Braves, Fubon Guardians, and Fubon Bulls, but also titles and organizes a number of international tournaments, such as the "Fubon Senior Open" and the "New Taipei Fubon International City U18 Baseball Invitational Tournament ". Since 2020, Fubon has been the only financial institution in Taiwan to support the four major marathons. Fubon also sponsors many of Taiwan's elite athletes, including weightlifter Guo Xinchun, new weightlifter Chen Guanling, Pommeled Horse silver medalist Li Zhikai and high ball bronze medalist Pan Zhengcong at the 2020 Tokyo Olympics, making Fubon one of Taiwan's most pro-sports corporations.
Fubon Financial Holdings’ promotion of sports activities has been recognized by various parties. In addition to the "Exercise Enterprise Certification Mark", Fubon Financial Holdings has been recognized by Sports Administration of the Ministry of Education with the "Sports Promoter Award" for 14 consecutive years. In the future, Fubon Financial Holdings and its subsidiaries will continue to create a healthy workplace by fostering a sports culture in the company. Fubon Financial Holdings will also continue to invest resources in organizing various sports events, actively cultivating sports talents, and building up Taiwan's strength in sports to meet the international standards, as well as implementing the company's determination to support sports with the brand concept of "Be positive All possible™"!