Fubon Financial

Fubon Financial Holdings Sponsors Taipei Summer Universiade


Fubon Financial Holdings made a joint announcement with Taipei City Government today (the 12th) that Fubon Financial Holdings has been added to the list of official sponsors for the "Taipei 2017 Summer Universiade." As a sponsor, Fubon will be providing a number of services including: insurance coverage in seven main categories for the Taipei Summer Universiade, currency exchange service at the exchange counter located in Athletes' Village, and 24-hour ATM (TWD). Fubon's presence assures competing athletes, volunteers and the audience the most convenient financial service and the most comprehensive insurance coverage throughout the games. More than NT$58 million in financial services and insurance coverage will be provided for this event.

Fubon Financial Holdings regards sports as one of Taiwan's important soft powers that connects the nation to the rest of the world. Promoting sports activities helps raise people's awareness to healthy exercises, which is consistent with Fubon's brand spirit. This is why the organization has long been supportive of sports development as a "Positive Energy." In order to provide guests, athletes, audience and workers with the best protection, Fubon Insurance will be sponsoring the universiade with insurance coverage in seven main categories including: personal accident and emergency assistance/extraction; personal accident, employer accident liability, travel safety, general commercial liability, automobile, and general electronic equipment coverage. Athletes, guests, volunteers and event workers will be fully covered should an accident occur during the event, regardless of their nationality. It is the organization's goal to assure athletes and audience the complete peace of mind throughout the games.

With regards to financial service, Taipei Fubon Bank will be setting up an exchange counter at the Athletes' Village to provide guests with convenient access to currency exchange and cash withdrawal services. Service staff will be stationed to exchange cash in multiple currencies including USD, EUR, JPY, HKD and CNY. Furthermore, to help ease payment of admission and accommodation charges, the Bank will be waiving foreign currency cash processing fees, remittance cable charges, and credit card acquisition fees for the guests. The Athletes' Village will also have four 24-hour ATMs available that foreign athletes may use to withdraw TWD cash using foreign ATM cards. Their presence symbolizes the thoughtfulness and convenience of financial service in Taiwan.

Taipei City Mayor Wen-je Ko expects a significant inflow of visitors including athletes, FISU, guests, volunteers and audience into Taipei City as Taipei Summer Universiade opens in August, and this massive inflow of people would require the most stringent security protection. "We are grateful to have Fubon Financial Holdings providing the best protection during the universiade. Because of them, participants from all over the world are free to experience the games, the beauty of Taipei, and potentials of Taiwan's financial industry!" said Ko.

From baseball, basketball, golf to marathons, Fubon Financial Holdings is one of the most active supporters of sports activities in Taiwan. In baseball, Fubon became a part of the Chinese Professional Baseball League after it acquired the EDA Rhinos in September 2016 and renamed it Fubon Guardians. Before that, Fubon had already sponsored the baseball team of the National Taiwan University of Sport (Fubon Bulls) for 25 years and helped train many national class athletes. On the fundamental level, Fubon has been supporting Taipei City's young baseball training program by sponsoring elementary school teams since 2013, and hosted Fubon Baseball Little League Championship for three consecutive years since 2015. Apart from the above, Fubon also joined SBL in 2014 with its own basketball team – the Fubon Braves, hosted the Fubon LPGA Taiwan Championship for 3 consecutive years, organized the Fubon Senior Open for 15 consecutive years, and has long sponsored the Taipei Marathon.

In addition to sponsoring major sporting events and managing professional sports teams, Fubon Financial Holdings also sponsors several world-class contestants and gives them all the support they need to focus on their talents. Examples of which include: professional golfers Cheng-Tsung Pan and Phobe Yao, Hsing-Chun Kuo - bronze medal winner of weightlifting in last year's Rio Olympics (who is present today and will be competing in the upcoming universiade), Fubon Bull pitcher Yen-Ching Lu and En-Tzu Huang, and young tennis talent Ching-Wen Hsu. We wish them the best performance in this year's universiade!

Fubon Financial holdings has been well-recognized for is support in sports activities. Not only was it awarded the Taiwan iSport certification in 2016, it also received "Sports Promoter Award" from the Sports Administration, Ministry of Education. In 2016, Fubon Financial Holdings won the "Sponsorship Gold Award" for the 9th time for sponsoring the Fubon LPGA Taiwan Championship. This year, Fubon Financial Holdings launched a new brand promotion video that included inspirational footages of renowned figures from a broad range of professions. The video received more than 2 million hits on YouTube, which conformed with the brand's spirit of "conveying positive energy"! Through this inspirational video, Fubon Financial Holdings invites everyone to cheer for our athletes during Taipei 2017 Summer Universiade!