Promoting Tender Care

Promoting Tender Care
Promoting Tender Care

Underlying Principles

Fubon Financial Holdings has drafted a "Tender Care" strategy under the "Fubon ESG Visioning Project," which is a strategic blueprint formulated based on the UN’s sustainable development goals. Fubon’s Tender Care strategy seeks to promote good health and well-being for people of all ages, ensure inclusive and quality education for all, and advocate lifelong learning. The program is expected to not only increase Fubon Financial Holdings’ competitiveness, but also enable the Company to actively fulfill its corporate social responsibility.

Sponsoring sports and the arts and supporting public welfare activites are key elements of the strategy. Fubon has long sponsored sports teams and athletes and held major sports events, helping foster a culture of healthy exercise, and it has emerged as a major force in the development of Taiwan’s cultural and creative sector with its support for locally made films and the cultivation of musical talent. A powerful social welfare platform has been built through the integration of Fubon’s resources and its four foundations (the Fubon Charity Foundation, Fubon Cultural and Educational Foundation, Fubon Art Foundation and Taipei Fubon Bank Charity Foundation) to engage with society. This platform has spawned a diverse array of empowerment programs, promoted artistic lifestyles and financial literacy education, and encouraged employees to apply their professional abilities and spread the "positive energy" exemplified by the Fubon brand to forge a better society.

Establishment of Working Teams

The Social Commitment team, which is a part of the ESG Task Force operating under the direction of the Corporate Governance and Sustainability Committee, is primarily tasked with planning and promoting the strategic blueprint for the "Tender Care" program. Working team members comprise personnel from Fubon Financial Holdings’ Corporate Communications Division, Fubon Sports & Entertainment (which manages the CPBL Fubon Guardians team and Fubon Braves basketball team), the Fubon Charity Foundation, the Fubon Cultural and Educational Foundation, the Fubon Art Foundation, and the Taipei Fubon Bank Charity Foundation. Senior executives from the Fubon Financial Holdings’ Planning Division are appointed to serve as team leaders and are responsible for summarizing and tracking the progress of programs executed by relevant departments and reporting their findings to the ESG Task Force on a regular basis.

Formulating Effective Management Policies

To promote its CSR commitment, Fubon drafted the "Fubon Financial Holdings Corporate Social Responsibility Policy" based in part on the "Corporate Social Responsibility Best Practice Principles for TWSE/TPEx Listed Companies" and the UN’s "Sustainable Development Goals." The policy clearly stipulates that the Company shall endeavor to integrate its resources to continue providing care and support to disadvantaged groups in society, help teens cultivate their skill sets, promote an artistic lifestyle, and encourage employees to participate in volunteer activities. In addition, the Company formulated the "Donation Management Policy" in order to better manage donation-related tasks of Fubon Financial Holdings and its subsidiaries. The Guidelines provide a clear set of rules for each unit to follow, allowing the Company to more effectively fulfill its corporate social responsibility.

Promoting Strong Management Practices

When implementing projects related to Fubon’s strategic blueprint for the "Tender Care" program, each unit must abide by relevant rules laid out in the "Fubon Financial Holdings Corporate Social Responsibility Policy" and "Donation Management Policy". They must also regularly discuss and report the progress made on relevant tasks during meetings of the ESG Task Force, and present a report on relevant implementation plans and results twice annually at the Company’s board meetings so as to fully leverage Fubon’s influence in the financial industry and realize Fubon Financial Holdings’ brand spirit of "positive energy."