Tender Care

Promoting Tender Care


The “Tender Care strategy” is drafted by Fubon Financial Holdings under the “Fubon ESG Visioning Project”, which is a strategic blueprint of action plans formulated based on the five UN sustainable development goals. Under the scheme, Fubon not only dedicates to charitable endeavors through four foundations but also encourages employee participation. In addition, the Company spares no effort to promote education, art, and culture, sponsoring sports and cultural events. The strategy sets out to fulfilling our corporate social responsibility while enhancing Fubon's competitiveness simultaneously.

The Tender Care strategy is people-oriented. It caters to all aspects of human needs through taking actions in five main domains, financial education, cultural empowerment, disadvantaged care, national health, and children and youth empowerment. Based on Fubon Financial Holdings’ financial competencies, we aspire to promote financial education among children and youths. Since we value cultural cultivation, we are committed to the national development of art and culture as well as cultural empowerment. Under disadvantaged care, Fubon offers emergency relief and empowerment programs to those in need. Moreover, we strive to enhance national health through the Fubon EDU program, managing professional sports teams, sponsoring sports games, caring for elderly citizens, and promoting sports as national healthy-enhancing activities. Last but not least, children and youth empowerment focuses on inheritance and cultivation, offering children and youth a diverse learning platform where they can grow and prosper.

Formation of Specialized Teams

The Social Commitment team, which is a part of the ESG Task Force operating under the Corporate Governance and Sustainability Committee, is primarily tasked with planning and promoting the strategic blueprint for the “Tender Care” program. Working team members consist of personnel from Fubon Financial Holdings’ Corporate Communications Division, Fubon Sports & Entertainment (which manages the CPBL Fubon Guardians team and Fubon Braves basketball team), Fubon Charity Foundation, Fubon Cultural and Educational Foundation, Fubon Art Foundation, and Taipei Fubon Bank Charity Foundation. Senior executives from Fubon Financial Holdings’ Brand Management Division are appointed as team leaders and are responsible for compiling, as well as tracking the implementation progress of all units respectively and reporting their findings to the ESG Task Force on a regular basis.

Management Policies

To fully fulfill the Company's CSR commitments, Fubon drafted the “Fubon Financial Holdings Corporate Social Responsibility Policy” based in part on the “Corporate Social Responsibility Best Practice Principles for TWSE/TPEx Listed Companies” and the UN’s Sustainable Development Goals. The policy stipulates that the Company shall endeavor to integrate its resources to continue providing care and support to disadvantaged groups in society, help teens cultivate their skill sets, promote an artistic lifestyle, and encourage employees to participate in volunteer activities. In addition, the Company has the” Donation Management Policy” governing donation-related tasks of Fubon Financial Holdings and its subsidiaries. The guidelines provide a clear set of rules for all units to follow.

Management Mechanisms

When implementing projects under the scope of Fubon’s Tender Care strategic blueprint, each unit must abide by pertinent rules in compliance with the “Fubon Financial Holdings Corporate Social Responsibility Policy” and “Donation Management Policy”. Staff members must also regularly discuss and report implementation progress in ESG Task Force meetings. A semiannual presentation on implementation plans and results is required at the Company’s board meetings. These measures are enforced to fully leverage Fubon’s influence in the financial industry and embody Fubon Financial Holdings’ brand spirit of “positive energy”. The social benefits each project generates are measured based on the number of beneficiaries, the number of participants, and other indicators. The number of clients involved in our diverse cultivation projects, extra bank accounts opened consequently, and other references are also taken into account as business benefits indicators.