Sustainability Strategy

Tender Care

正向關懷
Strategy Vision
As its core, the “tender care” strategy is aimed at building on Fubon’s long-term social engagement. Fubon has been a catalyst of social engagement and empowerment for many years, bringing art into people’s lives, promoting financial literacy education, and using its core competencies to positively influence society. It has also encouraged employees to take part in spreading the brand’s “positive energy,” solidifying their identification with the company and creating value for the Fubon brand.
Definition of the ‘Six Capitals’
  • Social and Relationship Capital: Expand the reach and beneficiaries of existing initiatives, and magnify the brand’s influence.
2017 Key Action Plans
  • Promote Financial Literacy Education: Financial literacy classes held at schools around Taiwan that help children develop financial skills and learn to use financial tools.
  • Bringing Art to Life: Created a multifaceted wall-less museum, cultivated cultural assets and supported artistic talent to culturally enrich local neighborhoods.
  • Social Engagement: Continued to shape a healthy aging society and helped individuals and families facing emergencies.
  • Social Empowerment: Encouraged people with disabilities to harness their artistic talent, helped individuals from poor families save to escape poverty, promoted parent-child education and teenager empowerment activities and organized or sponsored sports events to nurture elite athletes and teams.
Future Goals
  • Connect NPOs with education groups and continue to develop financial literacy teaching materials.
  • Manage diverse social network platforms to provide accurate information on arts and culture.
  • Broaden the scope of public welfare engagement and come up with new initiatives.
  • Promote regional exchanges and adopt international practices to better develop Taiwan’s sports environment.

2017 The Goal and Result of Responding to SDGs

Tender Care