Sports Sponsorship

Always Be ‘Brave’

Fubon Financial Holdings extended its interest in sports to basketball when Taiwan Mobile’s team in the Super Basketball League came under the Company’s umbrella in September 2014 and was renamed the “Fubon Braves” in November. The new brand image, buttressed by the brand slogan “Stay ‘Brave’,” embodied the positive power of courage and dreams.

In September 2014, Fubon Life held a “Public Welfare Ambassador Basketball Camp” in which Fubon volunteers and star players from Fubon’s pro basketball team played with youngsters from a remote indigenous village. The Braves and Fubon Financial Holdings plan further charitable and marketing hook-ups in the future to project the Fubon’s positive brand spirit.

Fubon Financial Holdings believes that sports highlight national power, but they also serve as common language that can break down barriers across the globe. Though the main focus of the Fubon Braves is to win an SBL championship, the team is also committed to strengthening Taiwan’s basketball prowess. In addition, Fubon hopes to create the best possible environment for fostering basketball talent through a sound system, an effective training regimen and top-flight coaching. The goal is for the players to feel respected, the fans to enjoy a great experience and the next generation to be encouraged and inspired, and ultimately to establish a successful model that makes dreams come true.