Sports Sponsorship

Passing Down the Game to the Younger Generation

Late Fubon Group founder Wan-tsai Tsai was an avid golf fan and one of the foremost advocates of the game in Taiwan who stopped at nothing to promote the sport. In 2014, Fubon sponsored the Fubon Senior Open for the 12th consecutive year and added a Super Seniors division for the first time, giving local golf fans a rare opportunity to see these 65-and-over legends of the game display the prolific experience and superb skills that have helped them master golf courses for years.

“Passing down the game” is the core spirit of the Fubon Senior Open. A junior golf clinic has been held in conjunction with the event for seven straight years, and the concept was taken a step further in 2014. Six spots in the tournament were given to talented young amateurs to compete against the seasoned pros and have the chance to pick up valuable experience, fulfilling the objective of “passing down the game” and nurturing Taiwan’s star golfers of tomorrow.