Sports Sponsorship

An International Stage for Taiwanese Women Golfers

In 2014, Fubon Financial Holdings took over as title sponsor for the only official LPGA Tour event played in Taiwan – the Fubon LPGA Taiwan Championship. The tournament features the biggest purse and highest caliber of players of any professional sports competition held in the country.

Backed by Taiwan’s Sports Administration and Ministry of Foreign Affairs, the 2014 Fubon LPGA Taiwan Championship attracted 81 players from more than 10 countries, including the six best players in the world, and was broadcast to 184 countries around the world, successfully serving as a form of unofficial diplomacy.

Through the determined efforts of Fubon and the event’s organizer, 20 spots in the tournament were given to Taiwanese golfers, the biggest contingent of local players ever in an international women’s golf tournament. That reflects Fubon’s motivation for holding the event: to strengthen the overall golfing environment in Taiwan and inspire a new generation of future stars.

The 2014 Fubon LPGA Taiwan Championship was undoubtedly the biggest golf event of the year in Taiwan, with nearly 60 companies providing sponsorships, 26,490 people attending the four days of competition, and 400 volunteers helping make everything run smoothly. The Fubon Art Foundation, meanwhile, graced public areas around the course with installation art, bringing a distinctive look and added vitality to the event and infusing the crowd with positive energy.