Sports Sponsorship

Nurturing Taiwan’s Sports Talent

Fubon has sponsored National Taiwan Sport University and its baseball team, known as the Fubon Bulls, on an annual basis since 1993. The team has led a gradual improvement in the standard of baseball in Taiwan, and it has produced some of the country’s finest players.

In 2013, Fubon Financial Holdings donated NT$3 million to six Taipei elementary schools identified as key baseball schools to buy training equipment to raise the skill level of young players in the city and ensure that the cultivation of baseball talent takes root. The baseball team of one of the schools that received funding – Dong Yuan Elementary School – demonstrated its skills in winning a cross-Taiwan Strait tournament held in Beijing in 2014.

Fubonlaunched a new initiative in 2014 to support some of the country’s top hopefuls in preparing for the 2017 Summer Universiade (World University Games) being held in Taipei. The goal is to allow elite athletes from the basketball, track & field and swimming teams of six Taipei high schools to concentrate on their training so that they can make the country proud at the 2017 Games and keep medals at home.