Sports Sponsorship

Fubon Financial Holdings has always taken a strong interest in Taiwan’s sports development and sponsored countless sporting events because of its belief that healthy exercise captures the spirit of “positive energy” embodied by the Fubon brand. The Company has invested considerable effort in promoting sports, from sponsoring amateur baseball and high school basketball, athletics and swimming teams to backing professional athletes and organizing international competitions.

Nurturing Taiwan’s Sports Talent

Fubon has sponsored National Taiwan Sport University and its baseball team, known as the Fubon Bulls, on an annual basis since 1993. The team has led a gradual improvement in the standard of baseball in Taiwan, and it has produced some of the country’s finest players...more

Star Athletes Join in “Happy Running”

Every year for the past 11 years on the third Sunday in December, Fubon has invited the best long-distance runners in the world and the general public to gather in the plaza outside Taipei City Hall and participate in Taiwan’s premier marathon. During its decade-long run, the Taipei Fubon Marathon has blossomed into the country’s most iconic international sports event and catalyzed Taiwan’s running culture, and is now the “can’t miss” race for Taiwan’s most avid runners...more

An International Stage for Taiwanese Women Golfers

In 2014, Fubon Financial Holdings took over as title sponsor for the only official LPGA Tour event played in Taiwan – the Fubon LPGA Taiwan Championship. The tournament features the biggest purse and highest caliber of players of any professional sports competition held in the country...more

Passing Down the Game to the Younger Generation

Late Fubon Group founder Wan-tsai Tsai was an avid golf fan and one of the foremost advocates of the game in Taiwan who stopped at nothing to promote the sport. In 2014, Fubon sponsored the Fubon Senior Open for the 12th consecutive year and added a Super Seniors division for the first time, giving local golf fans a rare opportunity to see these 65-and-over legends of the game display the prolific experience and superb skills that have helped them master golf courses for years...more

Always Be ‘Brave’

Fubon Financial Holdings extended its interest in sports to basketball when Taiwan Mobile’s team in the Super Basketball League came under the Company’s umbrella in September 2014 and was renamed the “Fubon Braves” in November. The new brand image, buttressed by the brand slogan “Stay ‘Brave’,” embodied the positive power of courage and dreams...more

Supporting Wheelchair Basketball, Paralympics

Another way Fubon expresses its positive energy is by helping people with disabilities harness their potential and challenge themselves. The Company sponsored the 2009 Deaflympics in Taipei and supported physically challenged athletes to compete on an international stage. In 2013, Fubonbacked the Taiwan Homerun team put together by the Taiwan Non-Vision Sport & Culture Development Association and its trip to the NBBA Beep Baseball World Series in the United States, where it won the title. In 2014, the Taipei Fubon Bank Charity Foundation sponsored the participation of Taiwan’s national wheelchair basketball team at the 2014 Asian Para Games in Incheon, where the team finished fifth...more