Promoting Health Management


3 of the goals of the SDGs aim to ensure the health and welfare of all the age groups. In order to respond to the challenges associated with Taiwan's aging population, accommodate government policies, and address health issues faced by the public, Fubon Life is continuing to launch new insurance products which better meet the needs of society. Moreover, by providing a wider range of specialized services for policyholders and carrying out Fubon's LOHAS Seniors program, we are doing our part to help customers lead healthier lives while also ameliorating economic shortcomings in society.

Action Plan 2017 Results Progress
Specialized Services for Policyholders Continued to develop more diverse types of social welfare products. Introduced 14 new products in 2017.
Fubon Life launched an insurance policy that offers policyholders a discount when they use a step count APP that allows exercise tracking in order to encourage the customers' autonomous health management. In April 2017, Fubon Life launched the Tianxingjian Term Health Insurance policy that offers policyholders a discount when they use a step count APP that allows exercise tracking.
Senior Living Services Taipei Fubon Bank established a strict alert and checking mechanism for abnormal transactions for products to protect the rights of senior customers. For customers aged 70 and above, a risk reminder is required for each transaction. If a customer aged 70 and above applies to become a professional investor or professional customer and is approved for the identity, there will be a two-week cool down period from the date of the approval.
Provided various activities, services, and promotions aimed at senior citizens through the Senior Living Services Network. In 2017, in addition to continuing to provide services and discounts in health examination and housekeeping, a new discount was added for home care services.
Improved customer retirement preparation awareness through the CDM platform. Three waves of surveys were administered, and 270,000 customers were able to review their own retirement planning preparation and needs through the surveys.
Advocated the “Promotion for the Prevention and Care of Dementia” program with National Yang Ming University Hospital With support from National Yang Ming University Hospital and its local medical facilities, social welfare, and long-term care facilities, we have held events that focus on tabletop games and prevention of dementia. Through these events, we have come into contact with 500 shops and 1,200 locals. We provide attendees with dementia prevention knowledge that they can apply to their own communities. This has also led to the formation of social support networks for these communities.
Teamed up with National Yang-Ming University to develop the "Senior Living Health Risk Assessment Model." Obtained approval from the Institutional Review Board (IRB) and continued to implement data collection via wearable devices, body examination, evaluation charts and questionnaires.
Promoted table games that help to slow down dementia and partnered with contact offices and communities and groups across Taiwan for promotion. More than 1,000 sales representatives were trained to become seed lecturers on table games; cooperation was established with 16 colleges and universities in Taiwan to train more than 1,000 students to be campus long-term care ambassadors. Together, they promoted and provided dementia-preventing games to approximately 2,000 senior people in local communities.
Increased the number of ID Bracelets for Loved Ones issued to elderly citizens with dementia. Cooperation was established with new dementia care centers in 20 cities and counties across Taiwan to promote ID Bracelets for Loved Ones. In 2017, the number of the bracelets issued to elderly citizens with dementia grew by 15%.
Designed the LOVE-Memory Piggy Banks to raise funds through public donations to the Federation for the Welfare of the Elderly. A total of NT$2 million was raised from the piggy banks and was entirely used for the maintenance and operation budget of 24/7 search centers for missing elderly people and for purchasing materials necessary for solitary elderly people.

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