Digital Innovations


Fubon Financial Holdings is actively deploying blockchain, big data, artificial intelligence and insurance technologies in the FinTech industry and is committed to combining resources and services within the group. The aim is to utilize FinTech in the fields of finance, telecommunications, and e-Commerce, which will allow Fubon to provide customers with more inclusive, better customized, and therefore superior services.

Initiatives Units 2018 Action Plans Results
Exploring New FinTech-enabled Financial Services
Developing Blockchain Technology FinTech Office Invested in research and development of underlying technology of blockchain.
  • Developed account-to-account transfer services. Intra-bank transfer has been approved and imported into Taipei Fubon Bank.
Taipei Fubon Bank Collaborated with National Chengchi University to establish campus blockchain.
  • Establish the first case of blockchain payment in Taiwan.
Mobile Payment Service Taipei Fubon Bank Offered convenience of mobile payment services.
  • Add mobile payment and Wali smart wallet to debit cards, and continue to launch wearable payment services like Garmin Pay, Fitbit Pay, as well as Google Pay.
  • Self-developed LuckyPAY.
  • Launched the M+ Lucky Red Envelopes. As of the end of December 2018, over NT$1.1 billion worth of red envelopes have been successfully sent and received.
Expanding the Scope of Cross Border Payment Services Taipei Fubon Bank Allowed Chinese consumers to use WeChat Pay at stores affiliated with Taipei Fubon Bank.
  • Cross-border payment transactions amounted to more than NT$99.28 million.
Speedy Claims Notification for Flight Delay Insurance Fubon Insurance The system automatically scanned the flight data of each airline company and proactively notified policyholders to file the quick claims application for fixed travel insurance payout.
  • The service was launched in May 2018, and as of the end of the year, 4,066 notifications have been sent out.
Smart Digital Customer Services "Fubon Bro" Fubon Insurance Used semantic analysis to quickly find corresponding solutions according to customers' needs, quickly resolving frequently asked questions without being limited by the number of customers.
  • Went online in April 2019.
Investing in Big Data
Developing Big Data Projects and Innovative Applications of Artificial Intelligence Fintech Office Invested in big data with a focus on combining organizational resources.
  • Import relevant open data to assist in business services enhancement.
Fubon Life The promotion of online insurance provides big data analysis and recommends personalized products through digital tracking and machine learning models.
  • A total of 9,062 clicks were accumulated to collect labels interested in product recommendation for future marketing from June 2018 to December 2018.
Fubon Securities Promoted robot-advisor service.
  • As of the end of December 2018, roughly 175 thousand customers have completed the experience.
Developing IoV Services Fubon Insurance Purchased 250 on-board systems in 2018 to provide corporate clients with a basis of judgment when driving, thus improving damage prevention services.
  • All the cars with this service had no claim records in 2018.
More Intellectual Property Rights
Initiating FinTech Patent Applications Fubon Financial Holdings, Fubon Life, Fubon Insurance and Fubon Securities Continued to encourage innovative services and patent applications through various departments.
  • Received 13 invention patents and 4 utility model patents in 2018.

More About Digital Innovations >