Contributed Over NT$ Million
in Charitable Donations, Sports and Arts Sponsorships, with Employees Contributing Volunteer Hours
Social Commitments and Participation
Social Commitments
Following Fubon Financial Holding's "Connection" ESG
strategy - connecting positive social forces and exerting social influence, Taipei Fubon
Bank's social commitment is to combine resources from non-profit organizations, social
enterprises, schools, etc., to expand the influence of its core financial functions,
continue to care for the disadvantaged, promote financial education, implement the
spirit of inclusive finance, and encourage employees to engage in volunteer tasks and
actively participate in community activities together.
"Budding Tycoon Money Management Camp" Has Trained Over Children Financial Fraud Prevention Education and Promotion Sessions were held in 2024
Organized Abundant Cup board game competition , with participants (including students and older individuals)
Promoting Financial Inclusion Actions for Migrant Workers Released the "Migrant Worker Financial Literacy and Behavior Survey" to strengthen their financial resilience
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Social Commitments
Social Commitments
Social Participation
Taipei Fubon Bank has actively invested in the sustainable development of social aspects from three aspects: "Financial Education Promotion", "Elderly Care", and "Support for the Disadvantaged". Through banking business, public welfare donations, and the promotion of various social projects, it creates a friendly and diverse financial environment and services, comprehensively implementing inclusive finance.
To fulfill its corporate social responsibility, Taipei Fubon Bank has long supported organizations such as the Fubon Charity Foundation, Fubon Cultural & Educational Foundation, and FBB Foundation. These partnerships focus on caring for children in remote areas and disadvantaged groups, promoting media and cultural education for children and youth, supporting the physical and mental health of the elderly, and fostering learning and talent development for people with disabilities, thereby contributing to social well-being. The Bank's donation amount reached NT$188 million in 2024.
Public Welfare Donations, Sports and Arts Sponsorship Amounts in the Past 3 Years
| Year | 2022 | 2023 | 2024 |
|---|---|---|---|
| Public Welfare Donation (NT$) | 154,528,169 | 191,397,704 | 188,451,443 |
| Sports Sponsorship (NT$) | 115,781,500 | 125,968,589 | 126,171,320 |
| Arts Sponsorship (NT$) | 3,990,000 | 6,981,313 | 9,035,725 |
Financial Education Promotion
Budding Tycoon Money Management Camp
Taipei Fubon Bank has been deeply involved in financial education, implementing SDG 4 Quality Education and 10 Reduced Inequalities. Since 1998, it has been organizing the Budding Tycoon Money Management Camp, cultivating more than 7,600 students over the past two decades. The Budding Tycoon Money Management Camp covers fundamental concepts such as money, currency, and financial management. In 2024, the Budding Tycoon Money Management Camp provided 40 free courses, with a total of 562 students participated. Among these initiatives, Taipei Fubon Bank specifically organized special sessions for students from remote areas, hearing and speech-impaired students, economically disadvantaged children, special education students, and new immigrant families, with customized teaching materials. The Bank collaborated with professional third-party institutions and social welfare organizations for recruitment and promotion, thereby expanding its influence and enabling more children to access quality financial education.
2024 Budding Tycoon Money Management Camp Highlight Video2025 Budding Tycoon Money Management Camp Highlight Video
In line with Taipei Fubon Bank's long-standing sponsorship and support of sporting events, during the 2024 World Baseball Classic Premier 12, Taipei Fubon Bank invited baseball teams from Tucheng Elementary School and Xintai Junior High School to visit the Fubon Guardians themed branch in Xinzhuang. A total of 34 students participated, including 8 indigenous children. Fubon Guardians players Li Tsung-Hsien and Chen Shih-Peng were specially invited to meet with the young players, share their journeys to becoming professional athletes, and encourage students to study hard and develop sound financial management concepts.
Wings Branch Financial Empowerment Program for Students with Disabilities
In 2021, under the guidance of the Taipei City Department of Education, Taipei Fubon Bank collaborated with Taipei Municipal Song Shan High School of Commerce and Home Economics to launch the Financial Empowerment Program for People with Disabilities, designing suitable financial vocational training courses for special education students. Taipei Fubon Bank aims to establish a new model for employment transition for students with disabilities through industry-academia collaboration. By promoting financial empowerment, the Bank helps special education students prepare for future employment while still in school. By providing internship opportunities at bank branches, students gain real workplace experience and enhance core skills such as listening to customer needs, proactive communication, and familiarity with financial operations. In 2024, a total of 13 special education students participated in training and internships, of which seven students passed the evaluation and began their branch internships from December 2024 to January 2025. In 2024, this program was honored with the Gold Award in the Financial Education Contribution Award - Best Salary Bridge Award from the FSC.
To promote financial inclusion, in 2024, Taipei Fubon Bank collaborated with the Northern Special Education Resource Center of the Taipei City North Special Education Resource Center to organize the "Abundant Life" Board Game Training Camp for special education teachers from high schools and special schools with service-related departments in Taipei City. By cultivating seed teachers, the program enables them to bring knowledge back to their schools and help more special education students develop sound financial management concepts. A total of 13 special education teachers from seven schools participated in this activity. Additionally, between November and December, six special sessions of the Budding Tycoon Money Management Camp and four Fubon Art Museum tours were organized for teachers and students from special education and vocational classes at Taipei high schools, with a total of 139 participants. In December of the same year, Taipei Fubon Bank signed a memorandum of cooperation with the Special Education Center of National Taiwan Normal University to launch the Wings Branch Financial Empowerment Program for Students with Disabilities: NTNU Training Program. This initiative provides financial empowerment courses and internship opportunities for special education students, helping them enhance their employability.
"Budding Tycoon Growth Diary" Online Financial Empowerment Course
In addition to continuing to organize physical camp courses, to increase the reach of financial education and allow more students (including those in remote areas) to learn financial knowledge without constraints of time and space, in 2023, Taipei Fubon Bank collaborated with the PaGamO gamified online learning platform to design the Budding Tycoon Growth Diary online financial empowerment course. The course content structure was designed based on the different knowledge needs of elementary/junior high/high school students, combining animations and online Q&A in a gamified design to engage and motivate students. In 2024, the Budding Tycoon Growth Diary online course expanded its reach to 22 cities and counties across Taiwan. The course covered seven major chapters including fraud response, personal credit, risk introduction, understanding financial products (investment, loans, trusts), with a total of 84,525 participants. According to system statistics, students' financial knowledge and cognitive abilities increased by 50%-300% after participation, showing significant empowerment effectiveness.
Financial Fraud Prevention Education and Promotion
As financial fraud tactics continue to evolve, raising public awareness and promoting correct fraud prevention concepts has become increasingly urgent. Taipei Fubon Bank continues to promote financial fraud prevention education through various online and offline channels, sharing the latest fraud schemes and prevention-related topics to strengthen the public's fraud prevention capabilities. In 2024, Taipei Fubon Bank organized a total of 134 online and offline financial fraud prevention education and promotion sessions, reaching and engaging 1,531,139 participants.
Elderly Care
Friendly Services for the Elderly
Taipei Fubon Bank has set up "Elderly Dedicated Counters" in branches nationwide. Elderly customers do not need to take a number when they come to the branch and can be prioritized to be led by employees to sit in the elderly dedicated counter area to handle their business. On one hand, it shortens the waiting time, and on the other hand, it allows the elderly to receive services in a comfortable state without the physical burden of standing for a long time. In terms of hardware facilities, branches are equipped with reading glasses, wheelchairs, business communication picture cards and other diverse assistive tools to allow elderly customers to complete their business more efficiently and stress-free. Taipei Fubon Bank has also set up a 24-hour service "Elderly Hotline." The elderly can dial "0809-00-8890" or "+886+2-6600-8890," and senior customer service specialists are responsible for answering, providing bilingual services in Mandarin and Taiwanese to answer financial questions for the elderly. If the elderly are accustomed to using Hakka or other languages, the call will be transferred to dedicated personnel for service, so that the elderly's rights and interests are not affected by language issues.
In addition, Taipei Fubon Bank set up an "Elderly-Friendly Section" on its official website, providing elderly-friendly products, information on matching elderly life needs, and integrating anti-fraud knowledge, investment risks, and trust services. It uses light-hearted, life-related theme videos to remind the elderly of common fraud methods, assessing investment and wealth management risks, and financial services to protect their retirement life.
Taipei Fubon Bank "Elderly-Friendly Section"To enhance customers' fraud awareness and strengthen fraud prevention education to protect customers' assets, Taipei Fubon Bank produced the Anti-fraud Communication Picture Card Book and Selected Anti-fraud Guidelines in June 2024. These materials feature easy-to-understand graphic designs and systematically arranged chapters to communicate correct fraud prevention information, and are available at branches nationwide for customers to browse.
Lead Society's Attention to Elderly-Friendly Issues
Sponsor Journalist Impact Award
Since 2020, Hondao Senior Citizen's Welfare Foundation has initiated the Journalist Impact Award to encourage media to report on diverse and positive aging issues from a solution-focused perspective. Through media communication, it aims to guide the public toward building an elderly-friendly society. Taipei Fubon Bank has taken action to support by sponsoring the Journalist Impact Award for three consecutive years since 2022, aiming to work with all sectors to build a more elderly-friendly society.
Trust Supervisor Collaboration
In June 2024, Taipei Fubon Bank signed a memorandum of understanding with the Hondao Foundation to support care trusts for the elderly. When the foundation's 32 volunteer stations and over 1,000 volunteers encounter the elderly with trust needs, they can connect with Taipei Fubon Bank's professional trust team for assistance in planning. If a trust supervisor is needed, the foundation can assume that role to ensure that retirement funds are properly managed.
Organize Abundant Cup Board Game Competition
Considering that the elderly are less familiar with complex financial terminology, Taipei Fubon Bank also invests in financial advocacy and promotion for the elderly. In 2023, Taipei Fubon Bank jointly developed the "Abundant Life" board game with MacKay Memorial Hospital. To expand the influence of the "Abundant Life" board game and raise awareness of financial exploitation among older community members, Taipei Fubon Bank organized the Abundant Cup board game competition in 2024. The competition involved college student participation and integrated the game into curricula, allowing students to design teaching plans using "Abundant Life" board game to help the elderly improve their financial knowledge. This initiative promotes intergenerational learning between youth and the elderly. Additionally, through the Chinese Golden Point Community Promotion Alliance, students are matched with local community centers to guide older participants in learning financial knowledge through playing the board game. In 2024, a total of 67 board game events were held, with 1,540 participants (including 528 students and 1,012 older in dividuals); and promoted the "Abundant Life" board game in local communities, holding a total of 19 events with 1,015 participants.
Support for the Disadvantaged
Financial Friendly Services for People with Disabilities
To ensure the rights and interests of people with disabilities, Taipei Fubon Bank has established the "Service Guidelines for Customers with Disabilities" in accordance with the "Financial Friendly Service Guidelines for the Banking Industry," and has launched a series of financial friendly services for people with disabilities since 2021, including optimizing services for customers with hearing and speech impairments, visual impairments, and mental disabilities, focusing on the financial rights and interests of diverse disabilities, improving the pain points of financial service processes, and realizing financial equality by providing appropriate and friendly financial services to customers with different disabilities. In addition, Taipei Fubon Bank has also set up an "Accessible Website for Financial Services", obtaining the "Web Accessibility 2.1 Mark" certification from the National Communications Commission (NCC) and awarded the highest testing level "AAA Web Accessibility Mark," allowing people with disabilities to access relevant information through web browsing without being limited by visual, hearing, or mobility restrictions, making financial services barrier-free.
Taipei Fubon Bank "Accessible Website for Financial Services"Friendly Financial Services for people with Hearing and Speech Impairment
Taipei Fubon Bank launched the "Friendly Services Program for People with Hearing Impairments" in 2021, becoming the first bank in Taiwan to implement dual-track sign language interpretation services, partnering with the Taiwan Association of Sign Language Interpreters to provide offline and online professional sign language interpretation services for people with hearing and speech impairments at branches nationwide. In addition, to ensure that customers with hearing and speech impairments who are not proficient in sign language or customers with hearing difficulties (such as the elderly with hearing loss) can fully communicate their needs and correctly understand the product and service content when handling business at branches, starting from 2024, Taipei Fubon Bank will cooperate with the Chinese National Association of the Deaf R.O.C to launch "simultaneous transcription service" at branches nationwide. Customers who need transcription services can apply through advance reservation (3 days in advance), and branch employees will also warmly remind customers of relevant matters before the reservation to ensure that customers can successfully apply for services.
Friendly Financial Services for the Visually Impaired
To provide visually impaired customers with more friendly financial services, Taipei Fubon Bank's visually impaired-friendly internet banking and online ATMs have obtained the Barrier-Free A-level Mark and can support screen reading software used by visually impaired customers. The financial services provided include foreign exchange, NT$ designated/non-designated transfers, deposit transaction details, and exchange rate/interest rate inquiries. In 2024, 10,874 people used the visually impaired-friendly internet banking.
In addition, Taipei Fubon Bank collaborated with the Shuanglian Visually Impaired Care Foundation and Plustek to design and jointly produce the "Signature Guide and Reading Assistance Tool." In addition to being placed at Taipei Fubon Bank's branches nationwide for free use by visually impaired customers, it is also open for visually impaired groups to request. Taipei Fubon Bank has also designed embossed "Brand Identification Stickers" for visually impaired customers to stick on the Bank's ATM cards and passbooks, so that they can distinguish the Bank's ATM cards and passbooks from those of other banks through touch. The brand identification stickers are placed at 179 branches nationwide and are available for free to customers in need.
Friendly Financial Services for the Mentally Disabled
To help customers with intellectual disabilities understand banking procedures and related precautions, Taipei Fubon Bank released "Easy-to-Read Documents for Common Financial Services for the Mentally Disabled" in January 2024, complying with EU Easy-to-read standards. These documents are available on both Taipei Fubon Bank's official website and the Ministry of Health and Welfare's easy-to-read section. They outline the required procedures for financial services such as deposits, withdrawals, and transfers, thereby improving service experience and sense of security for these customers. By the end of December, these materials were shared with 27 financial institutions, along with design files to help them create their own branded easy-to-read documents. They were also promoted to 31 organizations supporting individuals with intellectual disabilities, benefiting a total of 9,106 people. In 2024, this project was honored with the "Gold Award in the Financial Education Contribution Award - Best Collaboration Award" from the FSC.
Download "Easy-to-Read Documents for Common Financial Services for the Mentally Disabled"：
Counter deposit, withdrawal, and transfer remittanceATM deposit, withdrawal, and transfer
Accessible Financial Measures
Accessible ATMs
All ATMs purchased by the Bank comply with the ADA Standards for Accessible Design, with height specification accommodate the needs of wheelchair users. As of the end of 2024, the Bank had a total of 700 ATMs, including 243 ATMs for visually impaired people. These were installed at branches, high-speed rail stations, and hospitals, accounting for approximately 34.7% of the Bank's total ATMs. Additionally, Taipei Fubon Bank offers fee-free transactions for people with disabilities. Eligible applicants can enjoy fee waivers for inter-bank ATM withdrawals three times per month. As of the end of 2024, there were 559 active customers who had applied for this service.
Adding New Languages of Southeast Asian Countries to ATMs
The "Inclusive Finance Measurement Indicators for Taiwan" announced by the Financial Supervisory Commission in 2023 includes the "Multilingual ATM Ratio" as an indicator related to financial friendly services. As of the end of 2023, the Bank's ATMs nationwide have provided services in three languages--Indonesian, Vietnamese, and Thai--for the three major transactions of balance inquiry, deposit, and withdrawal.
Financial Inclusion Actions for Migrant Workers
By the end of 2024, the number of migrant workers in Taiwan exceeded 800,000, accounting for approximately 3.5% of Taiwan's total population. The ratio of industrial to social welfare migrant workers was 7:3, making them an important workforce supporting Taiwan's economic development and long-term care capacity. In 2024, to understand the potential financial needs and habits of migrant workers in Taiwan, Taipei Fubon Bank collaborated with One-Forty, a non-profit organization dedicated to migrant worker education for nearly a decade. Leveraging One-Forty's well-established interaction and communication channels with migrant workers, the Bank aims to gain insights into their financial service needs and awareness, and to provide inclusive services and solutions tailored to their requirements.
Migrant Worker Financial Literacy and Behavior Survey
In September 2024, Taipei Fubon Bank and One-Forty jointly released the "Migrant Worker Financial Literacy and Behavior Survey", combining quantitative questionnaires and focus group interviews to gain in-depth understanding of migrant workers' financial behavior, fraud prevention awareness, fraud experience, and financial service needs. Survey results revealed that 27% of migrant workers had experienced fraud, with an average loss of NT$7,995, amounting to an estimated total loss of NT$1.7 billion. In addition, 44.1% of respondents indicated that language barriers as a major challenge in verifying or reporting fraud, while 28.6% stated that anti-fraud information is only available in Chinese. These findings highlight language barriers as a major obstacle in protecting migrant workers from fraud. Additionally, up to 90% of migrant workers expressed a strong demand for financial education, hoping to help themselves and their families achieve financial goals through building financial knowledge. Migrant workers place great importance on financial services being accessible and user-friendly in their native languages.
Results of "Migrant Worker Financial Literacy and Behavior Survey"Financial Friendly Services for Migrant Workers
Based on the results of the Migrant Worker Financial Literacy and Behavior Survey, Taipei Fubon Bank and One-Forty extended their collaboration to launch Selected Anti-Fraud Guidelines in four Southeast Asian languages (Indonesian, Filipino, Vietnamese, and Thai) by the end of 2024. This guide uses an illustrated layout to highlight common scam tactics, such as fake relatives requesting loans, fraudulent cross-border remittances, and online shopping scams. In 2025, Taipei Fubon Bank and One-Forty further launched a Common Banking Services Guide in Four Southeast Asian Languages, covering common financial operations such as account opening, password changes, ATM usage, and account closure, with simple illustrations accompanied by native language text explanations.
To enhance the service experience for foreign customers, Taipei Fubon Bank established a Foreign Nationals Section in 2025, providing financial educational materials in four languages: Indonesian, Vietnamese, Thai, and Filipino. The Bank will continue to expand foreign-friendly content in the future.
Taipei Fubon Bank Foreign Nationals SectionFinancial Education for Migrant Workers
In 2025, Taipei Fubon Bank and One-Forty collaborated to adapt the "Abundant Life" board game, originally developed for the elderly, into a bilingual Chinese/Indonesian version. The new version incorporates Indonesian cultural elements and common anti-fraud scenarios identified in the "Migrant Worker Financial Literacy and Behavior Survey", allowing migrant workers and the elderly to share experiences during gameplay while raising their awareness of financial risks. The first batch of 100 board game sets will be completed in early 2025 and made available for free borrowing at One-Forty locations. This will allow migrant workers, the elderly, and employer families to enhance their understanding of financial management and fraud prevention through relaxed and interactive means. Additionally, an Indonesian language version of the Financial Literacy Video Series for Migrant Workers is planned for release in 2025. Using a concise native language teaching approach, combined with practical demonstrations and case sharing, the series will cover topics such as setting savings goals, managing income and expenses, common financial services in Taiwan, and fraud prevention. The videos were uploaded to One-Forty's online platform and promoted across migrant worker communities both online and offline, enabling flexible learning beyond time and location limits and enhancing financial literacy and fraud prevention skills.
