Million Effective Users on the Digital Platform and % Online Application Rate for Credit Cards, Consumer Loans, and Account Opening Achieved in 2024
Innovative Financial Products and Services
Optimal Services
Top % Performer in FSC's "Evaluation of the Treating Customers Fairly Principles"
Fraud Prevention Exceeds NT$ Million
Green Mortgage Balance Reaches NT$ Billion in 2024
Million subscribers for electronic billing in 2024
Innovative Financial Products and Services
In response to the trend of digital finance development, Taipei Fubon Bank is committed to optimizing mobile finance, focusing on optimizing user experience, managing digital wealth, and establishing a CPC (Customer, Product, Channel) model centered on customers. This model connects the overall operating strategy through the three perspectives of customers, products and channels. The Bank integrates the resources of Fubon Group (including Fubon Media Technology, Taiwan Mobile, etc.) and external resources. It focuses on the three aspects--"Creating New Fintech Financial Services," "Big Data," and "Intellectual Property Rights"--through cross-industry collaboration to create a new ecosystem. The goal is to advance towards a model of life as finance, offering inclusive financing and customized services.
Digital Payments
LINE Pay Payment Platform
Taipei Fubon Bank leverages the LINE App as a service entry point, integrating billing information with LINE Pay payment tools. Users simply need to open the LINE App they use on their mobile phones, scan the QR Code or enter the bill information, and pay using their linked credit cards or bank account through biometric verification or by entering the payment password. With a simple 6-step process, users can complete the payment without needing to enter various transaction details (credit card number, bank account number, etc.). In 2024, the total monthly transaction volume exceeded 130,000, with total accumulated transactions surpassing 5.6 million by the end of 2024.
Smart Payment
Taipei Fubon Bank collaborated with the Taipei City Government's pay.taipei Smart Payment Platform to integrate bills from various agencies and enable mobile payments. Citizens can instantly pay for Taipei City parking, water fees, tuition fees, Taipei City Hospital medical fees, local taxes and other fees using credit cards, Apple Pay, electronic payments, bank account payments and other diverse tools. This approach offers a contactless, cost-effective one-stop public payment solution. The Bank's billing system processed nearly 22 million bills, with total collection amounts exceeding NT$4.14 billion.
Digital Wealth Management
Nano Investment Digital Financial Platform
In 2019, the Bank partnered with Nutmeg, the UK's largest intelligent wealth management company, to launch Nano 1 Global ETF Investment Portfolio. In 2022, it collaborated with Fubon Asset Management to launch Nano 2 Taiwan ETF Investment Portfolio, utilizing patented technologies such as fractional-shares and automatic rebalancing. With oversight from professional investment consultants, customers can allocate their funds (minimum of US$35 or NT$1,000) across ten to fifteen ETFs, making inclusive finance a reality. As of the end of 2024, Nano Investment has 29,816 investors, with an annual growth rate of 15%; customer investment amounted to NT$4.197 billion, with an annual growth rate of 11%.
Digital Solutions
Online Large-Amount Foreign Currency Exchange Feature
Through online application for financial certificates, customers can proceed with foreign currency exchanges exceeding TWD 500,000 without visiting the bank in person to sign foreign exchange declaration forms, saving time and allowing them to take advantage of favorable exchange rates.
Customer Relationship Management
Taipei Fubon Bank is committed to providing customers with appropriate financial products and services tailored to their needs while continuously promoting fair treatment to protect financial consumers' rights. By leveraging regulatory technology, the Bank actively implements measures for personal data protection and fraud prevention to safeguard customers' financial security.
Treating Customers Fairly
Taipei Fubon Bank consider the principles of fair customer treatment as one of the core standards of its business operations. In 2016, the "Treating Customers Fairly Principles Policy" was approved by the Board of Directors as a common value system and code of conduct, incorporating policies into regular education and trainings, establishing a "Treating Customers Fairly Section" on the official website to provide diverse channels to receive customers' voices.
Customer Satisfaction Survey
To better understand customers' needs and improve satisfaction, Taipei Fubon Bank and its subsidiary, Fubon Bank (China) conduct customer satisfaction surveys across various aspects of services. They continuously collect and integrate customers' feedback to provide appropriate financial products and services that meet customers' needs and protect their rights and interests, fully embodying the customer-centered business philosophy.
| Survey Method | Action Plan | 2024 Implementation Results |
|---|---|---|
| Conduct instant satisfaction surveys | Continue to conduct satisfaction surveys at various touchpoints, review and analyze reasons for customer dissatisfaction, to serve as a basis for process improvement | A total of eight instant satisfaction surveys were conducted, with a satisfied or above rate reaching 95.01% |
| Conduct mystery shopper evaluations and service audits |
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| Important Business Service Satisfaction Survey | Digital Platform Customer Satisfaction Survey | Internet banking satisfaction rate of 93.83% and mobile banking satisfaction rate of 89.47% |
Complaint Channels
Taipei Fubon Bank values customers' rights and voices, providing diverse customer complaint channels and obtaining the international standard ISO 10002 customer complaint quality management system certification. In 2022, the "Digital Complaint Handling Platform System" was introduced to automate the complaint handling process, provide real-time updates on case progress, and enhance both case handling quality and data analysis effectiveness.
| Complaint Channels | |
|---|---|
| Bank Customer 24-hour Service Hotline: (+886) 8751-6665/0800-007-889 | Credit Card Customer 24-hour Service Hotline: (+886) 8751-1313/0800-099-799 |
| Senior Care and Complaint 24-hour Service Hotline: (+886) 6600-8890/0809-00-8890 | Customer Service Email︰csr@fubon.com |
| Official Website Complaint Email︰https://ccd.taipeifubon.com.tw/ecp/fubon/ | Digital Customer Service︰https://fbchat.taipeifubon.com.tw/FubonChat/index |
| Service Locations︰"Instant Feedback QR Code"at all branches Find Service Locations | |
Personal Data Protection
Taipei Fubon Bank and its subsidiaries highly value the management and protection of customer data, complying with the "Fubon Financial Holding Co., Ltd. and Subsidiaries Personal Data Protection Management Policy" and formulating the Bank's "Personal Data Protection Management Policy," clearly outlined employees' responsibilities and obligations in handling personal data protection. Taipei Fubon Bank continuously improve its personal data protection management system, strengthening and enhancing customer personal data protection management mechanisms. The Bank has obtained BS 10012:2017 Personal Information Management System (PIMS) certification, demonstrating compliance with strict international standards and norms. In 2024, Taipei Fubon Bank did not have any major personal data breach incidents.Note
Fubon Financial Holding Co., Ltd. and Subsidiaries Personal Information Protection PolicyNote : Major personal data breach incidents are defined in the "Security Maintenance Regulations for Personal Data Files of Non-Governmental Agencies Designated by the Financial Supervisory Commission." A major personal data incident refers to a situation where personal data is stolen, altered, damaged, lost or leaked, which will endanger the normal operations of the non-governmental agency or the rights and interests of a large number of parties.
Establishment of Account Security Center in Fubon+ App
To enhance user account security, Taipei Fubon Bank established an Account Security Center in the Fubon+ App, which officially launched in November 2024. The feature allows customers to perform self-assessments across four major aspects: account security, transaction verification, device settings, and software & systems. Based on the assessment results, customers' mobile banking protection levels are classified into three tiers: Advanced, Intermediate, and Basic, with tailored reminder to implement security measures such as regular password changes, email settings, and enabling Mobile One Time Password (MOTP).
Anti-Fraud
Taipei Fubon Bank has achieved significant results by implementing advanced technologies, optimizing systems, and fostering cross-departmental collaboration, thereby strengthening the Bank’s financial security defenses. In 2024, guided by the three core strategies of Technology-based Fraud Prevention, System Enhancement, and Cross-institutional Joint Defense, Taipei Fubon Bank achieved a 40% reduction in alert accounts within two years of implementation. This demonstrates that the model not only provides accurate detection but also effectively prevents fraud. Furthermore, the Bank's control over alert accounts shows effective results through AI-driven detection and management.
Technology-based Fraud Prevention
Throughout the year, the Eagle Eye AI Model pre-identified high-risk accounts with a pre-control rate exceeding 80%, preventing fraud losses NT$360 million. Successfully intercepted 650 fraud cases at branch counters, safeguarding public assets valued at NT$718 million (statistics as of January 17, 2025, based on police reports).
System Enhancement
Implemented withdrawal limits and counter restrictions for alert accounts, warning accounts, derived accounts, and accounts of foreigners leaving the country. To combat impersonation fraud, the Bank introduced new management systems for identification and business cards, disclosed fraud patterns on the official website in real time and strengthened public awareness through collaboration with the Criminal Investigation Bureau and media. In the first quarter, the efficiency of impersonation fraud reporting significantly improved, reducing takedown time to within one week. In terms of external communication, the Bank continues to raise awareness through internal training and external reminders, integrating LINE notifications, EDMs, and official website updates in real time, demonstrating strong public recognition of its fraud prevention efforts.
Cross-institutional Joint Prevention
Since 2023, we have collaborated with the Criminal Investigation Bureau and 33 banks to establish the Eagle Eye Anti-Fraud Alliance. By the end of 2024, the alliance had expanded to 36 financial institutions. Monthly exchange meetings (21 meetings accumulated by the end of 2024) were held to share alert account information and experiences in model adjustment. We work with the Criminal Investigation Bureau, financial regulatory authorities, and National Taiwan University of Science and Technology to establish systems for joint prevention reporting, list comparison, and AI technology advancement.
Sustainable Products and Services
To promote green finance, Taipei Fubon Bank integrates sustainability principles into its product and service designs, meeting customer needs while ensuring environmental friendliness. Together with its clients, the Bank actively implements sustainability initiatives.
Green Products and Services
Green Mortgages
Taipei Fubon Bank provides Energy Saving/Energy Efficient Equipment Loans to mortgage applicants who use the funds to purchase energy-saving certified, water-saving labeled and solar energy equipment. The Bank also offers preferential mortgage programs to support home renovation needs and encourage the adoption of eco-friendly home appliances. In 2024, a total of 1,041 green mortgage cases were disbursed, with a year-end balance of NT$46.6 billion, accounting for 4.2% of overall mortgages.
Electronic Billing
In support of the government's net-zero carbon emissions strategy, Taipei Fubon Bank promotes electronic billing to reduce carbon emissions. The Bank provides multiple application channels to easily and quickly apply for electronic billing via LINE or Email, reducing the use of paper statements. By the end of 2024, the number of electronic billing applicants had reached 3.29 million accounts. In addition, the Bank has enhanced e-payment features by automatically generating barcode payment slips for convenience store payments within electronic receipts, reducing the need for customers to print separate receipts and lowering paper consumption.
Automated Inquiry of Public Agency Data Service
In the past, customers primarily submitted loan application documents in paper form. Even though digital data inquiries were available, the process required in-person applications for a natural person certificate and a card reader were required, resulting in a low adoption rate. To reduce paper usage in the loan application process, Taipei Fubon Bank promotes the use of C3 certificatesNote1 for authorizing the inquiry of public agency data, including inquiring income statements from the National Taxation Bureau and confirming insurance information from the Labor Insurance Bureau, thereby actively increasing adoption of the fully digital, paperless process. Following the launch of the C3 software certificate authorization inquiry, customers are now able to quickly verify data through authorization access. In 2024, the service utilization rateNote2 was 71%.
Note:
- C3 Certificate: Its registration center is a financial institution. This certificate is recognized under Taiwan's Electronic Signatures Act and by the Bankers Association. It has been issued a Level 3 EC+ certificate and Level 3 Business XML certificate by the Taiwan-CA, or a Public Ca certificate issued by Chunghwa Telecom.
- The service utilization rate is calculated based on the applicable customer base, where the denominator is the applicable customer group (including the Bank's deposit accounts + loan accounts); the numerator is the number of loan applicants using C3 certificates to authorize access to government agency data.
Inclusive Finance
Promoting SME Development
Taipei Fubon Bank donates to the government-established Small and Medium Enterprise Credit Guarantee Fund to foster the development of SMEs and actively supports post-pandemic revitalization, assisting SMEs in gradually transitioning to green practices. In 2024, Taipei Fubon Bank processed Ministry of Economic Affairs Low-Carbon Smart Management Project Loans with approved loans exceeding NT$12 billion, supporting businesses in their transition toward low-carbon and smart operations.
As of the end of 2024, Taipei Fubon Bank's overall SME loan balance was approximately NT$390.7 billion, representing a 13.8% increase from the previous year, accounting for 46.30% of the Bank's total corporate financing balance at the end of 2024.
Due to outstanding performance in promoting SME credit guarantee financing business, the Bank won four major awards from the Small and Medium Enterprise Credit Guarantee Fund in 2024, including the Credit Guarantee Quality Award - Outstanding Financial Institution, Credit Guarantee Quality Award - Outstanding Credit Manager, Guarantee Quality Award, and Post-Pandemic Revival Award.
Age-Friendly Demand Savings Deposit Accounts
To encourage financially disadvantaged groups to develop saving habits, Taipei Fubon Bank provides "age-friendly demand savings deposit accounts" for groups such as the elderly over 65 years old, people with disabilities, low-income households, and disability groups. These accounts feature interest rates higher than those of standard demand savings deposits. As of 2024, a total of 38,518 accounts have been opened.
Quality and Reassuring Trust Products and Services
(1) Trust with Digital Functions
Taipei Fubon Bank actively promotes digital transformation to build a more comprehensive trust ecosystem. The first phase introduced the pioneering Worry-Free Payment feature, officially launched in 2021. Customers can check their trust asset status anytime via Taipei Fubon Bank's internet banking or mobile banking on smartphones, tablets, or computers, with over 45,000 inquiries in 2024. The second phase, the Online Disbursement Application feature, was launched ahead of competitors in September 2023, allowing customers to apply for payments such as medical expenses and elderly care facility fees through the Bank's internet and mobile banking. Trust supervisors can review applications online, enabling customers to complete disbursement applications without leaving home. In 2024, a total of 683 disbursement applications were successfully completed online. The third phase introduced the industry's first Online Trust Agreement Signing feature, officially launched in November 2024. Customers can complete trust agreements through the online signing platform, making trust services more accessible and serving as an excellent tool for public financial management and asset protection. Within just one month of launch, 17 trust cases were established.
(2) Trust Products
To support customers with retirement planning, the Bank has successively launched innovative trust products tailored for elderly care. For the general public, it launched the pre-opened trust Predictable Trust Fortune, enabling asset accumulation through fixed monthly deposits with low participation thresholds and differentiated fee structures to enhance accessibility and convenience. For elderly clients, the Bank offers Deposit Trust Fortune Guardian and Manager versions, allowing them to select deposit allocation models based on their needs to achieve asset protection. The scale of trust assets and number of beneficiaries for elderly care trusts at Taipei Fubon Bank have grown year by year, reaching NT$13.2 billion in trust assets and 1,169 beneficiaries by 2024.
(3) Promoting Trust Concepts through Diverse Channels
To widely promote trust services, Taipei Fubon Bank combines the local influence of its branches nationwide and cooperates with medical care institutions and social welfare organizations to hold trust seminars. In 2024, a total of eight trust seminars were held, with 134 participants, allowing a wider range of customers to understand the uses and advantages of trusts. Through diverse channels, Taipei Fubon Bank promotes trust knowledge in an easy-to-understand way, helping the public better understand trust products, so that more people can benefit from the value of trusts.