Products and Services

On January 1, 2005, the Taipei Bank and Fubon Bank were formally merged into the Taipei Fubon Bank, the first example of a marriage between a government-owned and private bank in Taiwan. The Taipei Fubon Bank now boasts 124 domestic and three overseas branches, with an extensive product line covering corporate and consumer banking, wealth management, credit card, financing, trust, and public treasury, enabling the bank to offer one stop shopping financial services.

Founded in 1988, the company commanded the second-biggest share of the spot brokerage market and led the market for investment-banking business in 2006, in addition to leading in trading volume on the Emerging Enterprise Market for the third year running, the number of SPO (secondary public offering) for listed firms handled, and ranking second for the number of IPO (initial public offering) handled.

Set up in 1961, Fubon Insurance was Taiwan's first privately-run property insurer, as well as the first member of the Fubon Group. Adhering to the corporate motto to substitute product innovation for underselling, Fubon aims to offer diversified and innovative insurance products, create optimal customer satisfaction and achieve stellar performance, with the company leading the sector for 25 straight years and commanding over 20% market share.

Established in 1993, the company commanded over 10% market share in terms of first year premium income in 2006, ranking third and outperforming many other older peers. In the face of higher life expectancy, decreasing birth rate, and higher population of singles, the company now offers comprehensive insurance products to cover medical care, major diseases, lifelong anti-cancer treatments, and long-term personal care, as well as becoming the domestic insurer with the most complete product line in participating policy.

The effective, professional investment team at Fubon has achieved an average 81.94% return for three-year investments in the 11 equity funds under its management, compared with the industry average of 61.41%. It set up the ETF (Exchange Traded Fund) management department last year to promote and develop passively-managed products, laying the foundation for its pension-fund management business in the future.

Following the acquisition of the International Bank of Asia in 2004 and renaming it Fubon Bank (Hong Kong) in 2005, Fubon Financial Holding successfully transformed the Hong Kong bank into its regional platform in 2006, carving out a major niche in the greater Chinese financial market with its strong financial performance, extensive product line, and broad clientele, with significant growth in its business serving Taiwanese businessmen.

Fubon Direct Marketing came into being in 1997 and specializes in direct marketing for the Fubon Group, with its products and client resources closely associated with the various subsidiaries of Fubon Financial Holding, making it a scaled-down model of the group members. In addition to generating over NT$1 billion in combined income from new property and life insurance policies in 2006, the company also creates optimal value and customer satisfaction via thorough utilization of CRM (Customer Relationship Management) and database technology.

Set up in 2004, the company focuses on bidding for bad-debt claims sold by financial institutions and speeds up the disposal with various techniques and expertise.

Contributing significantly to settling loan defaults, Fubon AMC is an all-round asset management firm.

Founded in 1987, the company offers asset management consulting and professional analysis and research to affiliated enterprises, helps with channel-operation education and training for the group, and develops agency business for overseas mutual funds. The company will introduce more off-shore funds and intensify the diversification, and magnitude of its products, thereby helping Fubon Securities augment its professional image in the investment sector.

Established in 1998, the company offers brokerage, advisory, assistance, clearance and settlement, and commissioned clearance of various futures products, as well as trade-assistance brokerage service in cooperation with securities firms, in addition to sharing innovation outcomes with wealth-management clients to optimize returns.

Set up in 2004, the company directly finances business investments, in addition to offering corporate management and consulting services. Its major investment targets are government-promoted emerging industries and major national infrastructural projects, mainly in digital media, bio-tech and medical care, information technology, and logistics sectors.

Set up in 2004, the company is fully-owned subsidiary reinvested by Fubon Financial Holding, mainly offering advice on start-up investment management and corporate investment.